No one needs a CRM. Everyone needs great processes that are streamlined and automated with the CRM being only a component of the total solution.
Temecula, CA (PRWEB) August 08, 2013
Wes Schaeffer, The Sales Whisperer®, says entrepreneurs and small business owners should be prudent when considering Customer Relationship Marketing (CRM) programs.
He says, "No one needs a CRM. Everyone needs great processes that are streamlined and automated with the CRM being only a component of the total solution." That is why Salesforce spent $2.5 billion in June of this year to bring the email marketing of ExactTarget and the automation of Pardot to their large enterprise clients.
This acquisition certainly changes the dynamics in the "Salesforce vs Infusionsoft" debate and Schaeffer addresses this topic in more detail on his website.
About The Sales Whisperer®
Wes Schaeffer is a sales and marketing industry leader who works with and specializes in the Infusionsoft sales and marketing platform. He and his team of Infusionsoft Certified Consultants educate, support and train clients on sales and marketing practices including social media, SEO, email marketing and ecommerce.
Visit http://www.thesaleswhisperer.com to learn more about the company, and discover how it can help your business grow.