San Francisco, CA (PRWEB) August 08, 2013
From CEOs to marketing departments, company leaders are searching for ways to stand out, grow brand awareness and stay competitive in an ever-changing marketplace.
In Out Think: How Innovative Leaders Drive Exceptional Outcomes (Wiley; 978-1-118-50522-9, August 2013; $24.95 Cloth and all e-readers), G. Shawn Hunter explains how leaders can transform their business and move from being a part of the old “Information Age” to becoming a game-changer in the new “Creative Age."
Out Think explains how companies need to build new capabilities, new risk thresholds, and social ecosystems that foster emerging behaviors that lead to competitive advantage.
Says Hunter, “This book is about the importance and power of engaging ourselves in our work, connecting with the people and world around us, and deviating from convention to reliably create innovative value in the new age.”
Hunter is available for interviews and can speak about:
- How to be a game-changer in a down economy: what we can learn from companies that were formed during previous recessions;
- Why innovative employees are an organization’s greatest competitive advantage;
- How to start the change process within an organization – it all starts with the moment you begin asking questions;
- How to deal with people who may dissuade innovation – employees who Hunter calls “innovation blockers”.
Through interviews and collaboration with thought-leaders across industries, Out Think gathers guiding methods that have been proven valuable for successful leaders and organizations, no matter the state of the economy.