Greener Pastures Ahead for Lawn and Garden Equipment Market, According to Newest Packaged Facts Report

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In “Lawn and Garden Equipment in the U.S.”, Packaged Facts estimates total U.S. retail sales of the lawn and garden equipment market at $10.1 billion in 2012. Hampered by the recession and by weather patterns, the market has declined by a compound annual growth rate (CAGR) of over 1% since posting $10.7 billion in sales in 2008.

Purchasing of Watering or Spraying Lawn & Garden Equipment in Last 12 Months by U.S. Households With Own Lawn or Yard, 2013 (percent). Source: Packaged Facts June 2013 survey

'Lawn and Garden Equipment in the U.S.' projects that retail sales in this market will grow by a CAGR of 2.5% to reach $11.4 billion in 2017.

Packaged Facts estimates total U.S. retail sales of the lawn and garden equipment market at $10.1 billion in 2012. Hampered by the recession and by weather patterns, the market has declined by a compound annual growth rate (CAGR) of over 1% since posting $10.7 billion in sales in 2008.

The overall market presents challenges and opportunities for both marketers and retailers. “Lawn and garden equipment is largely a replacement business, with relatively slow growth even during good economic times,” according to David Sprinkle, Research Director for Packaged Facts, “and weather can wreak havoc in any given year.”

A relatively small number of players account for the majority of sales, making for a highly competitive situation that is particularly difficult for new entrants. Few marketers compete across all categories, and leaders differ by category. Retailing is even more concentrated, with 75% of sales coming from mass retailers, primarily Home Depot, Lowe’s, Sears/Kmart, and Walmart.

Consumers also shop the Internet aggressively, mainly for information and pricing on outdoor power equipment. They demand low prices and value, challenging marketers to innovate with products that either cost less or are demonstrably worth a higher price. Zero turn radius lawn mowers and dual-stage snow blowers are examples of products that consumers have been willing to pay more for. They also represent higher-performance but easier-to-use products that have been trending across all categories. This trend is evident in battery powered equipment, ergonomic cutting tools, and automatic rewinding hose reels.

“Lawn and Garden Equipment in the U.S.” projects that retail sales in this market will grow by a CAGR of 2.5% to reach $11.4 billion in 2017. The forecast assumes an improving economy, a continued recovery in housing, and an increase in household formations. The existing homeowner base brings pent-up demand for some products, and new homeowners will stock up on a range of products to establish and enjoy their lawns and gardens.

Please visit http://www.MarketResearch.com or http://www.packagedfacts.com/Lawn-Garden-Equipment-7676004/ for more information.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com. Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/

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