Listrak Publishes Whitepaper on Reaching Holiday Shoppers with Responsive Design

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Outlines why online retailers should consider responsive design for email templates.

Because we know that once a recipient opens an email on one device, she will rarely re-open it on another, email marketers essentially have only one chance to make an impression on their customers and every click counts.

Listrak, an innovator of eCommerce marketing solutions, recently released a whitepaper, “Reach Your Holiday Shoppers the Right Way with Responsive Design” for eCommerce email marketers. The whitepaper outlines why online retailers should consider responsive design for email templates, how it works and 10 best practices.

The whitepaper follows the Listrak webinar, “Early Planning is Key to Online Holiday Success,” and the whitepaper “The Next 90 Days: A Critical Timeframe for Turning First-Time Buyers into Loyal Customers,” which both serve to prepare online retailers to maximize the effectiveness of their email marketing campaigns in the upcoming holiday season.

Responsive email template design allows eCommerce merchants to design mobile friendly emails that look good and are user-friendly when opened on any desktop or laptop computer, tablet or smartphone. According to the new responsive design whitepaper, while 52% of emails were opened on a mobile device in the first half of 2013, 70% of recipients claim they will delete an email if it doesn’t look good on their mobile devices, which makes it imperative that email marketers implement responsive design email templates now as part of their holiday email marketing strategy planning.

Best practices that are addressed in the whitepaper, along with examples, cover topics such as how content should be arranged, recommended font size, subject lines, navigation, button size and placement and calls-to-action. The whitepaper also includes recommendations for testing and metrics monitoring.

“During the holiday season, shoppers are checking email and surfing the internet at work using a desktop or laptop, on their iPads in the evening and using their smartphones throughout the day,” explains Listrak CEO Ross Kramer. “Because we know that once a recipient opens an email on one device, she will rarely re-open it on another, email marketers essentially have only one chance to make an impression on their customers and every click counts.”

He continues, “ Email has long been and continues to be the most cost effective online marketing tactic, and the rapidly growing role of mobile in online retail sales makes for exciting new opportunities, but eCommerce mechants must consider changing online shopping behaviors and ensure that their emails are engaging and user-friendly on any device.”

The whitepaper “Reach Your Holiday Shoppers the Right Way with Responsive Design,” is available for download at http://www.listrak.com.

About Listrak

Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit http://www.listrak.com.

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Donna Fulmer
Listrak
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