(PRWEB) August 27, 2013
Katie's Cards has recently re-launched its business ecard service under a new website, Ecard Mint. One of the key changes taking place under Ecard Mint is the addition of numerous new categories of ecards. Previously, under Katie’s Cards, ecards were only available for Christmas and, to a lesser extent, the New Year. Whilst these two existing categories will be expanded on the Ecard Mint website, they will be joined by a variety of others. One of the main categories will be the birthday ecards collection. The availability of birthday ecards allows employers to surprise their customers and employees with a personalized card to make their day extra special. The website allows companies to use a tailor-made birthday ecard scheduling tool to upload their contacts' details and birthdays thus providing them with an efficient way of remembering individual birthdays and making sure that cards arrive on time. The collection will also include Hanukkah Ecards, announcement ecards and event invitation ecards.
One of the most important ecard categories that will be available on the Ecard Mint website is a collection of thank you ecards. Though their benefits may not seem immediately obvious, they can offer significant advantages for businesses. Thank you ecards, such as the ones available on the Ecard Mint website, offer companies the opportunity to acknowledge a piece of hard work by an employee or a successful meeting with a business partner in a personal and timely manner. By recognizing individual examples of hard work, companies can ensure that employees remain motivated and engaged with their work.
One of the key factors that has affected the development of companies such as Ecard Mint is the growing acceptance within business communities of using ecards in communications. Whereas they used to be considered cheap and impersonal, their increased sophistication has meant that they are seen both as a useful too for marketers and also as engaging and entertaining for the recipients. Consequently, a growing number of businesses are moving away from printed cards to the more environmentally-friendly ecard. The green nature of ecards has no doubt been one of the key elements behind their growth, along with their cost-effective and timely nature.
Katie’s Cards company ecards, now Ecard Mint, has seen this growing acceptance of ecards reflected in their yearly sales, which have almost doubled each year - a trend the company hopes will continue under Ecard Mint. As Katie’s Cards CEO, Katie Davies, explains:
“What we have seen over the past few years is a growing demand from within the business community for a more cost-effective, engaging and environmentally friendly way of communicating with employees and clients. Ecards have become a premium way in which to do this. Many of our corporate clients have returned year after year and we are dedicated to retaining these customers. We hope that this group in particular will engage with the new products and services available at Ecard Mint.”