Leading Lady Celebrates World Breastfeeding Week and National Breastfeeding Month by Donating One Thousand Nursing Bras to Breastfeeding Moms

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Family-owned nursing bra company partners with Breastfeeding USA, the Best for Babes Foundation and WIC to support breastfeeding efforts nationwide.

Leading Lady Celebrates World Breastfeeding Week

Leading Lady Celebrates World Breastfeeding Week

“Leading Lady champion breastfeeding year-round through our products, programs and philanthropic efforts, but we’re especially excited that this important cause is receiving additional attention during World Breastfeeding Week"

Leading Lady, a premiere nursing bra and intimate apparel company, today announced plans to donate one thousand Leading Lady and new Loving Moments by Leading Lady nursing bras to breastfeeding moms nationwide in honor of World Breastfeeding Week and National Breastfeeding Month. Through partnerships with Breastfeeding USA, Best for Babes® and WIC, Leading Lady continues to support moms who choose to breastfeed their babies by providing nursing bras and breastfeeding resources for expecting and new parents.

“Leading Lady and Loving Moments by Leading Lady champion breastfeeding year-round through our products, programs and philanthropic efforts, but we’re especially excited that this important cause is receiving additional attention during World Breastfeeding Week and National Breastfeeding Month” said Mark Corrado, third generation President of Leading Lady. “The 2013 theme of World Breastfeeding Week, ‘Breastfeeding Support: Close to Mothers,’ mirrors Leading Lady’s allegiance to make information, resources and breastfeeding necessities accessible to all women who choose to nurture their babies through breastfeeding.”

Leading Lady is the presenting sponsor in The Best for Babes® Foundation and Breastfeeding USA’s “Team We’ve Got Your Back, Babe,” a unique fitness challenge created to raise funds and awareness for breastfeeding. The goal of the joint initiative is to remove common barriers to breastfeeding while working to ensure that every mother gets the support she needs to make informed decisions about feeding her baby. Leading Lady will donate hundreds of Loving Moments by Leading Lady nursing bras to 26 Breastfeeding USA chapters across the country.

Breastfeeding moms from coast to coast will be receiving Loving Moments by Leading Lady’s L301 Molded Underwire Nursing Bra, the ideal T-shirt bra for breastfeeding, designed to offer added support, style and ease, and the Loving Moments L377 Seamless Bralette, created to accommodate a nursing mom’s fluctuation in size with seamless comfort and accessibility.

Additionally, Leading Lady will donate many more nursing bras to several WIC chapters throughout the country. Through both the WIC and Breastfeeding USA nursing bra donations, Leading Lady aims to make breastfeeding easier for moms on a community level. Both organizations provide face-to-face assistance for moms who are seeking information and help on their mission to breastfeed. Leading Lady wants to ensure these moms – and all moms around the country – are supported, both literally and figuratively to meet their personal breastfeeding goals. Leading Lady also has an International Board Certified Lactation Consultant, Amy Berry, on staff to offer advice, tips and information on breastfeeding to moms via the company’s website.

For more information, visit http://www.leadinglady.com/blog/amys-corner/.

About Leading Lady
Since 1939, Leading Lady, a premiere nursing and full figure intimate apparel company, has been dedicated to creating comfortably functional, remarkably affordable, stylish and easy-to-wear bras, camis and sleepwear. Featuring quality lingerie designed especially to fit real women, Leading Lady instills confidence from the intimates – out!
For more than 70 years, Leading Lady has expertly manufactured nursing and full figure bras for top brands and retailers across North America. Now, Leading Lady’s comprehensive line of quality nursing and full figure intimates can be purchased directly online at LeadingLady.com, making it easier than ever for women to find their style and fit for an exceptional value.

About Loving Moments by Leading Lady
Loving Moments by Leading Lady makes it easier than ever for expecting and new moms to find quality nursing essentials for an exceptional value. The new brand from Leading Lady provides new moms with quality, affordable nursing intimate apparel in fun and fashionable styles. Featuring playful stretch lace, cute and supportive nursing tank tops, soft comfortable sleep and leisure bras, seamless every day styles, as well as washable nursing pads, Loving Moments has a nursing bra for every occasion.

Available only at Wal-Mart® and WalMart.com, Loving Moments is easily found where moms shop – in stores and online – making it just a little bit easier to save on the essentials needed to welcome a new baby into the family.

Loving Moments is about more than just intimate apparel, which is why LovingMomentsBras.com was created as a resource for new moms. From product information to sizing assistance and breastfeeding tips, LovingMomentsBra.com is the destination for new and expecting moms.

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William Mahar
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