Data enrichment can help better understand where to apply marketing resources, gain better ROI on their marketing spend and create opportunities to assist partners upsell or cross-sell to existing prospects.
Research Triangle Park, NC (PRWEB) August 01, 2013
Zift Solutions, a leading provider of channel marketing automation solutions, today announced its latest release. The latest enhancements are based on customers’ most requested updates as well as new capabilities thanks to strategic partnerships.
One feature included in the new release is support of dynamic content syndication. This capability enables website content to change based on the visitor’s behavior or characteristics. Partners can now serve up content dynamically through the same simple, one time process with Zift’s innovative content syndication service.
“Our number one priority is to consistently deliver value to our clients,” said Ken Romley, CEO of Zift Solutions. “By continually improving on our existing platform, taking enhancement requests from current customers and keeping abreast of industry trends, we continue to deliver a best-in-class solution to support our supplier clients and their partners.”
Another key feature included in the new release automatically appends company and lead record data leveraging Data.com. This gives the user a more complete view of prospects and organizations that have shown interest.
“We now offer automated data enrichment for Company and Lead records thanks to Data.com," added Romley. “Now missing information that is vital to our customers’ ability get a complete view of customers and prospects is automatically appended. We feel this will be a huge value-add to our customers.”
Laz Gonzalez, Service Director, SiriusDecisions had this to say about the value of data completeness, “Gaining better visibility into deal or customer level data continues to figure prominently in our client’s priorities. Data enrichment can help better understand where to apply marketing resources, gain better ROI on their marketing spend and create opportunities to assist partners upsell or cross-sell to existing prospects.”
Current Zift Solutions customers can view the full release notes by logging into their Zift instance.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions' cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more about Zift Solutions visit http://www.ziftsolutions.com or join the conversation via the blog All About Partner Marketing and follow us on twitter @zift_guy.