LeadBolt Extends Its Mobile Ad-Serving Technology To Windows Store Apps

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LeadBolt helps mobile app developers monetize Windows Store apps, and enables advertisers to reach a growing mobile user base.

“We are excited to see companies like LeadBolt bring services to the Windows ecosystem,” said John Richards, senior director of Windows App Marketing for Microsoft Corp.

LeadBolt, a leading app-promotion and monetization solution for results-driven mobile marketers, today officially announced the release of its advertising SDK supporting Windows Store apps. The LeadBolt advertising SDK for Windows Store apps provides developers the opportunity to integrate a variety of ad formats designed to capture user attention at all stages of the app usage cycle. The new SDK is free and available for download at http://www.leadbolt.com/windows8/examples.php.

The announcement comes on the heels of Microsoft’s recent Build event in San Francisco, where groups of developers demonstrated how simple it is to integrate LeadBolt’s ad serving technology into Windows Store apps during a 20 minute QuickStart challenge. For developers, integration with a solution that not only provides a way to monetize, but does so while protecting the integrity of the overall user experience is key to their app health. Enter LeadBolt.

With ad serving technology now provided for Windows Store apps, advertisers can easily broaden their reach to a whole new app user base. The premium ad formats available through LeadBolt’s SDK for Windows Store apps are designed to capture user attention throughout the entire app usage cycle and include:

  •     Interstitials
  •     App Walls (also HTML compatible)
  •     Advanced Overlays
  •     In-App Alerts
  •     Banner Ads (also HTML compatible)
  •     Rich Media Ads
  •     Audio Ads

“We continuously strive to provide developers with high performing advertising solutions for their apps on popular platforms and offer advertisers the ability to target new platforms with growing user bases, so as to achieve even better results in their ad campaigns,” said LeadBolt CEO, Dale Carr.

LeadBolt’s SDK for Windows Store apps reflects the steady progress and interest in Windows 8 among developers. A 2012 Developer Intentshare Index (released by VisionMobile) suggested that a significant portion of developers preparing to monetize existing apps are likely going to do so through the Windows platform.

“We are excited to see companies like LeadBolt bring services to the Windows ecosystem,” said John Richards, senior director of Windows App Marketing for Microsoft Corp. “Technology like LeadBolt’s SDK for Windows Store apps strengthens the opportunity for developers and advertisers on Windows 8, helping advertisers capture the attention of Windows 8 users and helping developers monetize their apps.”

“Now is a good time for developers to capitalize on the growing demand for Windows 8,” adds Carr. “LeadBolt will continue to support the developer community, on the platforms that are most important to them.”

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About LeadBolt
For smart mobile advertisers and app developers, LeadBolt is THE user acquisition and monetization platform of choice. Developers can easily power app discovery, acquire quality users and increase profitability with a single unified SDK, while Advertisers leverage the widest variety of advanced mobile ad units under one roof leading to the most effective levels of discovery, engagement, conversion and return. Now the third most-used mobile advertising solution by app developers on the Android system, LeadBolt serves five billion ads a month in 100 different countries across 40,000 apps and growing. LeadBolt is privately held and headquartered in Sydney and Los Angeles. For more information, visit http://www.leadbolt.com

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