Forbes to Small Businesses: Ignore Mobile App Use at Your Own Peril

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Weighing in on the question of whether to invest in mobile marketing technology, Forbes.com observes that up to 90% of SMBs fail today because of outmoded business beliefs and behaviors concerning use of technology, including mobile. Mobile App Source President Michael Berner comments on the issue.

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Tech fear and lack of knowledge are causing many SMBs to ignore mobile marketing. This will cause thousands to go out of business. That doesn't have to happen. The money they're spending on print ads and brochures will more than pay for a mobile app.

Mobile App Source, a leading provider of mobile marketing solutions, continues its education and advocacy initiative by commenting on major news stories concerning small and medium-sized businesses (SMBs) and their use of technology. The latest piece to frame the issue of entrepreneurs and mobile marketing is from Forbes.com.

In its article, "Small Business Is Missing The Digital/Mobile Revolution," Forbes.com said that up to 90% of small businesses fail today because owners "...reject new technologies and other emerging innovations as long as possible..." and because they don't spend on "...innovation at all as they pour everything into defending and extending their historical business approach."

Forbes took aim at several ways that entrepreneurial owners under-utilize digital marketing. But the article was most critical of SMBs for failing to embrace mobile. "Most small businesses, late to the game in digital marketing, are content to try and add mobile capability to their already existing web site – hoping that it will be sufficient for future growth. Meanwhile, customers are going directly for apps in accelerating numbers every month," it said.

Forbes noted that consumers spend approximately 8 times as many minutes per month in mobile apps as they do in websites. "The trend to digital marketing – including the explosive growth in mobile app use – is proven," said Forbes. "And due to very low relative up-front cost, as well as low variable cost, (digital is) a wonderful opportunity for small businesses ready to adopt, adapt and grow."

Mobile App Source president Michael Berner said, "Forbes is a preeminent business publication, and it's done a service to entrepreneurs by making these observations. Tech fear and lack of knowledge are causing many SMBs to ignore mobile marketing. This will cause thousands to go out of business. That doesn't have to happen. The money they're spending on print ads and brochures will more than pay for a mobile app. They should speak with a mobile app developer before they lose another dollar of revenue."

About MobileAppSource.com

Mobile App Source is a privately held corporation headquartered in Pasadena, CA, that specializes in increasing profits for small and medium-sized businesses via the implementation of advanced mobile strategies. The company develops apps for all iPhones, iPads, Android, and HTML5 devices and websites that are optimized for smartphone technology. For more information, please email mike(at)mobileappsource(dot)com or call (877) 225-1720.

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