Ken Gorin, CEO of The Collection, at the 2013 Miami Heat Championship Parade

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The 2013 NBA Championship Series may have been one for the books until the clock hit 00:00:00 of game seven, but Ken Gorin never lost faith in the Miami Heat.

The 2013 NBA Championship Series may have been one for the books until the clock hit 00:00:00 of game seven, but Ken Gorin never lost faith in the Miami Heat. That’s why it was an honor when the ultimate Heat fan was asked to return to the American Airlines Arena for the 2013 Championship parade to help the Miami Heat celebrate their second win in a row with the big three.

Ken Gorin rallied up a fleet of The Collection’s finest white cars and brought them down to the triple A to, once again, celebrate in style. Ken thoughtfully pulled together four Jaguars (including three F-TYPES), three Maseratis, three Porsches, two Ferraris, a McLaren, an Audi, and an Aston Martin. But what’s a fleet of exotic beauties without a little fun? That’s why he knew he had to bring back the infamous white pick-up trucks to once again blast the crowd with confetti and turn up the heat with some serious horn-honking. Ken was even joined by some local celebrities such as DJ Irie, The Miami Heat dancers, and the Heat’s very own good luck charm Julia Dale. But what’s a championship parade without fans? That’s where the entire city of Miami stepped in. It may have been a Monday morning, but that didn’t stop almost half a million Heat FAN-atics from joining The Collection’s brand ambassador, spokesperson, and billboard honoree, Dwyane Wade, and the rest of the team for a celebration, and a seriously good time.

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About Ken Gorin:
Ken Gorin, a 33-year auto industry veteran, is President and CEO of The Collection, South Florida’s premiere luxury automotive dealership housing the globe’s most celebrated automotive brands. He currently oversees all operations of the company’s seven franchises which include Audi, Porsche, Ferrari, Maserati, Aston Martin, Jaguar and McLaren. Since 1995, under Gorin’s guidance, The Collection has risen to become of the country’s most successful luxury dealerships and is recognized for providing the highest level of customer service. In the 16 years he has lived in South Florida, Gorin has contributed to countless charities, taking special interest in children’s causes. Gorin is also actively involved in automotive and business associations including the National Automobile Dealers Association, the American International Automobile Dealer Association, South Florida Automobile Dealers Association. In addition, he is a member of the Maserati North America Dealer Council and the Ferrari North America Dealer Council as well as the Audi of North America Dealer Council. He is a past member of Porsche North America’s Dealer Board of Regents and served as Chairman of Jaguar North America’s Dealer Council.

About The Collection:
On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands Florida’s definitive luxury automobile destination, The Collection. President and CEO, Ken Gorin, a 33-year industry veteran in the exotic and luxury automobile business has built a world-class destination housing the globe’s most celebrated automotive brands: Porsche; Audi; Ferrari; Maserati; Aston Martin; Jaguar and McLaren. The Collection’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. The Collection’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, The Collection proudly inked a deal with seven-time NBA All-Star, 2010 NBA All-Star MVP and Miami HEAT 2012 Champion Dwyane Wade. As South Florida’s hometown hero, Wade helped lead the Miami Heat to their first NBA Championship in franchise history and the 2011 Eastern Conference Championship. He is now teamed up with The Collection as the face of the brand. To experience The Collection, call 305.444.5555, or visit

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Christy Cartaya

Christy Cartaya
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