Absolute Digital Media Explores Digital Marketing Survey

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The specialists behind Essex based firm, Absolute Digital Media, have shared their thoughts on the findings of a survey which indicates a shift towards multichannel marketing for UK companies.

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more than half of agencies now offer a full range of digital marketing services, up from 45% in 2012 and 42% in 2011

The article 52% of Agencies Now Offer A Full Range of Digital Marketing Services, published 29th July in Econsultancy reveals that as the way consumers use the internet changes, agencies are moving towards a more integrated approach in their services. Research from the UK Search Engine Marketing Benchmark Report 2013 demonstrates that more than half of agencies now offer a full range of digital marketing services, up from 45% in 2012 and 42% in 2011. A comparatively low 12% of agencies specialise in just SEO while 7% claim to focus exclusively on paid search. A further 10% of respondents carry out both SEO and paid search.

The team at Absolute Digital Media provide fully integrated campaigns for clients across a wide range of industries. Familiar with the benefits of a multichannel approach, Managing Director Ben Austin shares his comments on the survey’s results.

“As the internet continues to become more competitive across all sectors, it is not surprising that more people are seeking a full range of services. As well as reaching a wider audience, these channels work to strengthen each other. For example social media is playing a more influential role in your search rankings whilst it is also a great platform for promoting your content. As well as using different channels, it is just as important to combine and time these perfectly.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and affiliate marketing. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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