Morristown, New Jersey (PRWEB) August 02, 2013
Georgetown University’s Center for Social Impact Communication (CSIC) and Zaptitude, LLC today announced a research partnership to gain insights into and significantly improve how non-profit organizations and cause committed companies can use social media and peer-to-peer influence to drive greater brand awareness, brand engagement, volunteers, and donations.
“We’re so thrilled with the opportunity to delve deeper into the subject of online influence and to gather true behavioral data that support and expand on what we know about the impact of technology on fundraising and cause engagement,” said Julie Dixon, deputy director of the Center for Social Impact Communication. “Zaptitude’s technology will enable us to test messaging and offer strategies in real time, allowing us to advance our thinking in this area to the benefit of our partners in the nonprofit and social business spaces.”
Zaptitude, a leading social media technology company, has developed a patent pending social media platform, Good InfluenceTM, to help nonprofits spread the word about their causes and measure the resulting lift in real-time. Together with the Center for Social Impact Communication’s world-renowned expertise in nonprofit communications and digital trends, the company hopes to advance the research and technology related to helping nonprofits leverage the full possibilities of social media.
“Imagine the impact we will have for nonprofits around the world by helping them more effectively tap into the power of social media to drive increases in awareness and donations,” said Dan Lynn, Zaptitude’s Founder and CEO. “We’re bringing Zaptitude’s innovation in social media technology together with Georgetown University’s leadership in social impact communications. Our customers will benefit greatly from this collaboration.”
About Georgetown University’s Center for Social Impact Communication
Georgetown University’s Center for Social Impact Communication (CSIC) is the nation’s leading educational resource on social impact communication. Launched in 2008 and housed in the award-winning Master of Professional Studies program in Public Relations and Corporate Communications, CSIC aims to elevate the discipline by pioneering industry standards in responsible communication practices and by educating and inspiring the professionals who lead the way in creating positive social impact through their work. For more information, visit http://csic.georgetown.edu.
About Zaptitude, LLC
Zaptitude is dedicated to inventing revolutionary technologies to help organizations and consumers realize the full possibilities of social media. The company is best known for its powerful, patent pending social media technology, Good InfluenceTM, which is dedicated to bringing nonprofits, donors, and their friends together to change the world. This application easily integrates into any nonprofit’s website and helps organizations of all sizes use the influence of existing supporters to drive new supporters. Good Influence delivers measurable increases in brand awareness, brand advocates, and donations. For more information, visit http://www.zaptitude.com.
Dan Lynn, Zaptitude, (908) 500-0249, dlynn(at)zaptitude(dot)com
Julie Dixon, Georgetown University’s CSIC, (202) 687-8552, jld227(at)georgetown(dot)edu