To acquire new users, developers recognize the need to use targeted advertising in their marketing strategy.
San Francisco, CA and Durham, NC (PRWEB) August 01, 2013
Appia, the leading mobile user acquisition network, announced today record revenue growth, bringing on-board a number of notable brands, expanding its partnerships and introducing key product upgrades in Q2. Appia, which transitioned to a non-incentivized app install network in 2012, has continued to see significant revenue growth with the first half of 2013 doubling all of 2012 while driving more than ten million sponsored installs in Q2 alone. Appia has added new clients including Gameloft, Dish, King.com and Barclay’s among its more than 100 advertisers while expanding its more than 100 publisher partners with notable additions such as The Weather Channel, Storm8, and AppHero.
Appia also released important new functionality for publishers and advertisers, including an enhanced SDK for Android and iOS, IDFA support for iOS conversion tracking, language localization, enhanced reporting and analytics, and expanded ad creatives. Appia continues to build out its technology capabilities to better serve our publisher partners. Leveraging user data to better match users to advertisers provides significant opportunity for increased monetization, as well as innovating the ad unit to deliver more native experiences. These product additions are helping drive more than 2 billion ad impressions per month across Appia’s network, served in more than 200 countries.
“We have seen significant demand from app developers for more effective performance advertising on mobile,” said CEO Jud Bowman. “To acquire new users, developers recognize the need to use targeted advertising in their marketing strategy. Our continued momentum is due in large part to Appia creating a performance based, non-incentivized model that delivers measurable results for our clients, including higher lifetime value, as well as continuously evolving and innovating our platform functionality to be a key partner in facilitating mobile app discovery. We couldn’t have imagined a year ago we would have seen this tremendous revenue growth,” said Bowman.
Lastly, Appia continues to expand its team in San Francisco and Durham, adding to its sales, product, marketing, and engineering teams. Appia has added notable adtech thought leaders and mobile veterans from Millennial Media, Advertising.com, InMobi, Velti, Lifestreet Media, Accipiter, Invite Media, Claria, Atlas, and Microsoft.
Appia is the leading mobile user acquisition network, delivering mobile app downloads to over 1 billion users across more than 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco and Durham, as well as global sales locations, Appia has quickly become the largest, non-incentivized app install network. For additional information, visit appia.com.