Fort Myers Regional Partnership Receives Promotional and Marketing Innovation Award from the Florida Economic Development Council

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The Fort Myers Regional Partnership, Lee County’s Economic Development Office, received a Promotional and Marketing Innovation Award from the Florida Economic Development Council. Winners were announced at the 2013 Florida Economic Development Conference in Orlando, Florida. Winners are recognized for their exceptional accomplishment in outstanding creativity, strategy and tactics. Being a recipient of FEDC’s awards elevates their hard work and highlights their dedication to growing their communities throughout Florida.

Warren Baucom, business assistance specialist, Fort Myers Regional Partnership, Amy Evancho, president & CEO, Florida Economic Development Council, and Ed Randolph, 2013 FEDC Conference chair.

“Through the Excellence in Marketing Awards, communities in Florida have the opportunity to showcase their creativity and innovation in how they are using both new and traditional media to grow jobs,” says Amy Evancho, president and CEO of FEDC.

“Through the Excellence in Marketing Awards, communities in Florida have the opportunity to showcase their creativity and innovation in how they are using both new and traditional media to grow jobs,” says Amy Evancho, president and CEO of FEDC. “Getting the word out about each of the unique communities in Florida is very important to growing our state,” continued Evancho.

The award winners were celebrated at the Promotional and Marketing Awards Reception on Wednesday, June 26, 2013 at the Hyatt Regency International Airport Orlando, the opening event of the 2013 Florida Economic Development Conference.

The podcast / video series, Together4Business, explores economic development in the Southwest Florida region and its vital role in attracting new businesses, expanding existing ones, and creating desirable high-paying jobs. Through a series of interactive discussions with area executives and experts, the show highlights key factors of the overall business environment with a highly regarded airport, significant corporate development, and ample real estate opportunities.

“Together for business has become our rallying cry throughout all elements of the campaign and was strategically implemented in advertising, marketing and promotional messages to engage all business leaders, residents, and industry partners,” stated Jim Moore, executive director of the Fort Myers Regional Partnership.

“We are well underway to take our integrated marketing and communications plan to the next level in 2014. We will reach targeted audiences in and out of the market making the case that Lee County is a vibrant place for all of us,” continued Moore.

About the Florida Economic Development Council

The Florida Economic Development Council is a membership-based not-for-profit (501c6) corporation that relies on support from its members and investors to educate and inform business and government leaders about key economic development issues and initiatives. The FEDC is Florida’s primary resource for economic development related policy development, education and networking. The Florida Economic Development Council is open to individuals, agencies, and companies who are interested in growing the economy of Florida. More information can be found at http://www.fedc.net.

About Fort Myers Regional Partnership

The Fort Myers Regional Partnership works to attract new and diversified businesses resulting in high-wage, high-skilled jobs; retains and encourages the expansion of existing businesses and improves the overall business environment. Lee County is a thriving business community with a highly regarded airport, significant corporate development and ample real estate opportunities.

The area is attracting, retaining and growing high-value businesses with a unique blend of an outstanding business climate and superior quality of life. The county is home to five vibrant cities--Fort Myers, Bonita Springs, Cape Coral, Fort Myers Beach, and Sanibel--and is the heart of Southwest Florida.
The Partnership continues to promote and build the region through ongoing efforts from its proactive team of domestic and international recruiters, research staff and community liaisons, as well as through its partnerships with the Horizon Foundation, the Horizon Council and the Lee County Industrial Development Authority.

Since 1996, more than 5,000 new jobs and more than $1 billion in economic impact have been committed to as a direct result of key local incentive programs; Lee County Job Opportunity Program and the First Incentives for Recruiting Strategic Targets as well as State of Florida incentives and the State Closing Fund.

In addition to the website, Fort Myers Regional Partnership can also be found social networking sites including Linked-In, Facebook, Twitter and YouTube.

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Brent Barkway
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