STI Certified Electronics Welcomes New Director of Corporate Communications

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The Bay Area executive worked for leading management consulting firms in the USA and Asia. She adds demand creation experience to the distributors’ management team.

STI Certified Electronics Inc., a broad line supplier of integrated circuits and computer sub systems announced the appointment of Shu Min as Director of Corporate Communications for STI Certified Electronics Inc. Shu Min will report to Alex Woo, President and Chief Executive Officer.

In her role as Director of Corporate Communications, Shu is responsible for developing and executing the STI Certified Electronics communication strategy which includes merchandising, demand creation and public relations for the North America, Asia and Europe markets. She has over 10 years of marketing experience and has worked for leading public relation and consulting firms in the USA and Asia.

Prior to joining STI Certified Electronics, She was the President of Shu Min Electronics, a management consulting company that specialized in assisting Asia based Companies establish a market presence and channel of distribution in North America and Europe.

“I am excited to have an executive of Shu’s caliber join the STI Certified Electronics management team,” said Alex Woo, STI Certified Electronics Inc President and CEO. “She brings proven marketing expertise honed over a long and successful career. Her job is to direct the communicate effort and demand generation activities which will help drive revenue growth.”

About STI Certified Electronics
STI Certified Electronics is a member of the STI Certified Group founded in California in 1988.

We are an approved supplier to a growing number of the world’s largest electrical equipment manufacturers and a Franchised Distributor of electronic solutions. Our business model is to focus on innovative products and the markets that need them. Each product on our line card was selected because it meets the needs of the markets we serve.

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