Database Marketing IQ Test Allows Marketing Professionals to Put Their Knowledge to the Test

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Latest IQ Test from Extraprise reveals segmentation skills of database marketers.

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced the availability of the Database Marketing IQ Test, an educational and engaging test designed to assess marketers’ knowledge of market segmentation and lifecycle marketing.

Database Marketers have an understanding of market segmentation and how to use data, but putting advanced segmentation into practice can require specialized knowledge. The Database Marketing IQ Test encourages them to put their skills to the test! In less than 10 minutes time, marketers can assess their database marketing expertise, and find out how they stand against their peers.

Results will be made available instantly, and test takers will then be directed to the appropriate resources where they can learn how to improve their database marketing aptitude. For those who can’t wait to get started or feel they need a refresher course before taking the test, they can view the expansive Extraprise Marketing Resource Library, or speak directly to one of our revenue experts.

“Driving multi-channel marketing campaigns to the right buyer, at the right time, with the right offer, throughout the customer life cycle, is difficult yet critical for marketers if they hope to exceed campaign targets and goals,” said Joe Cordo, CMO of Extraprise. “Extraprise designed the IQ test to be a fun way for marketers to gain the insight, strategies, and campaign execution they need to optimize every source of revenue throughout the customer life cycle.”

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

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