LaJobi Introduces New Nursery Furniture and Mattress Collections for Buy Buy Baby

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Bonavita Sawyer, Serta Peaceful Moments, and Serta Quiet Nights Now in Stores

Classic, well-made furniture and a safe, comfortable mattress are the cornerstones of any nursery.

LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant furniture, today introduced a new addition to their Bonavita nursery furniture line, the Sawyer Collection, as well as two new additions to their Serta® crib mattress line, Peaceful Moments and Quiet Nights. The new mattress offerings are part of the Serta Sleepytime Series and are available exclusively at Buy Buy Baby http://www.BuyBuyBaby.com.

“Classic, well-made furniture and a safe, comfortable mattress are the cornerstones of any nursery,” said Joe Fiore, Director of Product Development, LaJobi. “These pieces are able to be used as baby grows, or transitioned easily to other rooms in the home. The traditional styling and top quality make these pieces worthy of becoming heirlooms, and parents will love that they’re as functional as they are beautiful.”

The new Bonavita Sawyer Collection balances old-world elegance with modern day style for a sophisticated look that compliments the rest of your home décor. From its strong lines to its unique sleigh bed contours, it has a timeless look that makes sense for a baby, toddler, teen, or young adult. The collection offers an assortment of pieces, including a choice of Classic or Convertible Crib (which converts to toddler, day, then full size bed), a 5 drawer and double dresser, as well a hutch that converts to a bookcase and night table. All pieces are available in Linen Grey or Dark Espresso.

Like all LaJobi manufactured collections, the Sawyer Collection sets a high standard for excellence. Originally designed and carefully crafted from the finest quality materials, the Collection meets all ASTM, CPSC and JPMA standards. The collection retails for $399-$599.

The Serta Sleepytime Series has expanded with its addition of the Serta Peaceful Moments and Quiet Nights crib mattresses. Both crib mattresses are dual sided, with one surface tailored for infant needs and the other crafted with toddlers in mind. The Peaceful Moments and Quiet Nights mattresses are both made with Serta Cool Action® Gel Memory Foam, the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport ™ gel. Peaceful Moments includes Polycomfort ™ foam designed to provide a secure cushion by incorporating supportive fibers that disperse weight and improve circulation, all designed to give baby a pleasant, safe rest. All Serta Mattresses are antimicrobial and hypoallergenic to help protect baby from potential allergens.

About LaJobi Inc

LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at http://www.lajobi.com or (888) 266-2848. Join the conversation at http://www.InspiredNursery.com, http://www.Facebook.com/InspiredNursery and http://www.Twitter.com/InspiredNursery.

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Stephanie Rogers
Seymour Public Relations
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