New Life, New Competition for Private Label Credit Cards, According to Latest Packaged Facts Report

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With U.S. retail credit card portfolios on the mend and major new players emerging from a spate of deals, the market for store brand credit cards has gotten new life, according to "Private Label Credit Cards in the U.S.", a recent report from market research firm Packaged Facts.

Packaged Facts projects that total private label credit card loans outstanding, estimated at $108.6 billion in 2012, will grow at six percent through 2015.

With U.S. retail credit card portfolios on the mend and major new players emerging from a spate of deals, the market for store brand credit cards has gotten new life, according to "Private Label Credit Cards in the U.S.", a recent report from market research firm Packaged Facts.

Receivables and volume declines are now in the rear view mirror: Packaged Facts projects that total private label credit card loans outstanding, estimated at $108.6 billion in 2012, will grow at six percent through 2015.

The market is dominated by the private label card portfolios of major issuers including Citi Retail Services, GE Capital Retail Bank, Capital One, Alliance Data Systems, TD Bank, Wells Fargo and JPMorgan Chase, as well as the in-house private label programs of retailers such Nordstrom, Cabela’s and Signet Jewelers. In aggregate, the private label loans outstanding represent card relationships with more than 200 retailers.

Most private label credit card issuers also retail cobrand credit cards, which are showing up increasingly alongside their private label credit card cousins. The trend has maintained momentum, and Packaged Facts predicts that more major retailers will provide a cobranded credit card along with a private label credit card option, or replace private label cards with retail cobranded alternatives.

For more information, please visit http://www.MarketResearch.com or http://www.packagedfacts.com/Private-Label-Credit-7278869/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com

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