MRops Expands Global Capabilities With Acquisition of Hong Kong-Based Firm Radar Global

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MRops’ Purchase of Specialty Market Research Agency Radar Global Establishes Industry’s First and Only Global Executive Interviewing Solution

Our solution was to create a different type of call center – one that is 100% specialized in recruiting senior B2B executives and healthcare professionals from around the world.

Market research firm MRops announced today the acquisition of Hong Kong-based company Radar Global, an independent, growth oriented agency specializing in executive and high-end B2B and customer satisfaction research in Asia Pacific, the Middle East and beyond. Radar Global will become part of the larger MRops business, operate as MRops Asia and provide the full suite of MRops’ end-to-end market research operations services.

The addition of Radar Global follows MRops’ highly successful launch over the past 6 months of Executive Interviewing Centers in North America and Europe, provides a strategic presence for MRops in the expanding Asian marketplace and responds to a growing and under-served need in the industry.

According to MRops CEO Ian Kiernan, “Over the past year we’ve identified a significant need among many of our clients to gain better access to senior B2B executives, healthcare professionals and other business leaders. The opinions and views of these groups are extremely valuable and in high demand, yet they are very difficult to recruit through on-line and more traditional means.”

“Our solution was to create a different type of call center – one that is 100% specialized in recruiting senior B2B executives and healthcare professionals from around the world,” added Kiernan. “The response of our clients and the initial results and growth of our centers have been outstanding, so we decided to expand into Asia, creating the industry’s first and only Global Executive Interviewing Solution.”

Nicole Hessing, co-founder of Radar Global and Managing Director of MRops Asia, adds “We are delighted to be part of the growing MRops family. In addition to the opportunity to bring expanded global coverage to the Executive Interviewing Centers, we believe it’s the perfect match in terms of our client mix, portfolio of services, sector expertise, commitment to quality, and company culture. MRops’ goal is to be the premier provider of Global Executive Interviewing Services, and the combination of MRops and Radar represents substantial benefits for our clients and partners and growth opportunities for all associates.”

About MRops

MRops are the trusted experts in global end-to-end market research operations services. Founded in January 2007, the company now has approximately 200 employees across offices in North America, Asia and Europe. The growth and success of MRops is attributed to its uniquely positive company culture, the talented operations and project management professionals and the comprehensive portfolio of integrated market research services. For more information visit http://www.mrops.com.

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Bill Guerin
MRops
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