Gotham Direct, Inc. Becomes Generator Media + Analytics

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A new name, logo and brand identity to carry the company into the future and better convey its value proposition.

Generator Media + Analytics

Generator Media + Analytics

As the Agency continues to grow, we decided now is the time to refine our positioning in the marketplace to better represent who we are and what we do for our 20+ clients

Gotham Direct, Inc, a New York-based media planning, buying and analytics agency with over 12 years experience, announced that it has rebranded. Effective August 1st, Gotham Direct will be known as Generator Media + Analytics. The rebrand is the positive outcome of the company’s growth and increasing recognition as the Agency of Record for notable clients, such as Jose Cuervo, 1800 Tequila, Three Olives Vodka, New York University, e.p.t, Monistat, The Nature Conservatory, and Curves.

“Since our inception 12 years ago, we've successfully operated as Gotham Direct - each year growing by double digits and expanding our staff to our current headcount of 55 employees across three floors in our NYC headquarters,” explains Greg Messerle, President of Generator Media + Analytics. “As the Agency continues to grow, we decided now is the time to refine our positioning in the marketplace to better represent who we are and what we do for our 20+ clients.”

Messerle adds, “As our clients and stakeholders know first hand, we focus on "generating" positive business outcomes for our clients. We believe that if we are the steward of our client's media investments then we have an obligation to show them how their dollars are performing and enable them to scale their businesses... profitably.”

The company’s core service offering will continue to revolve around investing client's media dollars strategically and leveraging analytics to maximize their ROI - thus "Media + Analytics" as part of the new corporate identity.

As part of the corporate rebranding, the company decided the new logo would leverage the same color scheme as the former logo, and the “G” in Generator is stylized in a way that represents the ongoing process of investing dollars, measuring the resultant ROI and optimizing for enhanced campaign performance, which is at the core of Generator Media + Analytics mission.

Generator Media + Analytics continues to operate as a privately held agency with partners, Greg Messerle, Chris Chris Gilbertie and Shattuck Groome, leading the company growth. The Agency will continue to focus on providing best in class media strategy, planning, analytics and account service... now under the banner of Generator Media + Analytics.

About Generator Media + Analytics:
Established in 2002, Generator Media + Analytics is a privately held media planning, buying and analytics agency. The agency is headquartered in New York City with a satellite office in London and has 55 full-time employees. Generator Media + Analytics was named among the fastest growing companies by Inc. Magazine and Entrepreneur Magazine, and currently has over $200,000,000 in annualized media billings. Founded by Greg Messerle, Chris Gilbertie and Shattuck Groome, Generator Media + Analytics is the agency of record for over 25 clients, including several leading financial institutions. For more information about Generator Media + Analytics, please visit or call 212-279-1474.

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Greg Messerle
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