Raffles College of Higher Education Students to Create Art Using Heinz Ketchup

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Heinz Singapore teams up with Raffles College of Higher Education to create art using an unheard of medium.

Heinz Singapore is teaming up with Raffles College of Higher Education to organise an art contest where participants will create art using a medium that you have probably never heard of before.

“We keep our shingle out then let the public blow our horn, and that counts. But we must do something to make them do this”. ~ H. J. Heinz. This time Heinz is all set to express this spirit through art by tying up with Raffles College of Higher Education. Everyone can participate in this contest and the most influential voter will win $100 worth of Heinz collectibles.

The medium of painting has often been compared to a language, it isn't limited enough to be just one. Like language, it expresses human feelings in various ways. Heinz and students from Raffles College of Higher Education are all set to create a history in the field of art by using ketchup as a medium of painting.

Throughout the history of drawing, artists have used a wide range of mediums for their paintings. Art goes beyond the boundaries of specific mediums or canvases. Heinz and Raffles College of Higher Education have teamed up to celebrate the spirit of art through a new and unique medium - Heinz ketchup. This act reflects the spirit of H. J Heinz, the founder of the company, “To do a common thing uncommonly well brings success”.

Ketchup is thick and comes out of a traditional bottle in quantities not suitable for fine control. So Raffles students will use the much-loved Heinz Tomato Ketchup Squeezable Top Down bottle to create their artworks. It's easy to hold and provides excellent pouring control, and artists can pour ketchup as fast and cleanly as a gas can at a NASCAR pit stop. The Squeezable Top Down bottle is actually one of Heinz's most popular products. When it was introduced, it turned packaging expectations upside down, literally. This is the kind of creativity to look out for while the artists create their masterpieces.

Apart from the main participants, other interested Heinz Facebook fans and Raffles students can also create masterpieces on canvases with Heinz Ketchup. Upon submission, each participant will receive 2 mini bottles of Heinz Ketchup and 12 best designs will be uploaded on Heinz Singapore Facebook page. The 12 featured artworks will also receive limited edition Heinz products and Heinz certificates.

There will be many other interesting activities in the event including a stunning performance by one of the top 5 finalists of Channel 5's talent reality show, The Final One, Ms. Meryl Joan Lee, and renowned chef John See will create a light refreshment using Heinz Ketchup. There's good news for foodies and ketchup lovers too; a ketchup muffin baking demonstration will be there in the event.

The art images will be uploaded on the Facebook page of Heinz Singapore http://www.facebook.com/iloveheinz and the participants can encourage their friends and family members to vote for their artworks. Winning artworks will win cash amount equivalent to the number of online votes they receive.

To organize this contest efficiently, Web Spiders, a specialist in world-leading enterprise mobility and digital marketing solutions, has developed a Facebook voting app. This application also has a gallery where the artworks will be uploaded and votes will be counted automatically.

About Heinz Singapore: Families have been welcoming Heinz into their homes for nearly 140 years. Throughout the world, Heinz is synonymous with ketchup. It's a $10 billion global company which employs approximately 32,500 people around the globe and sells 650 million bottles of ketchup every year. For millions of families the world over, “if it isn’t Heinz, it isn’t ketchup”.

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