M&J Trimming Launches ‘Project DIY’

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A New Runway and Street Trends Inspired DIY Accessories Subscription Box Service for the Fashion Creative

M&J Trimming, the trusted source for top quality trimmings for over 70 years and a fixture in New York City’s Garment District, announces today the launch of Project DIY, a new runway and street style inspired DIY subscription box service. Developed for those looking to score and customize the latest accessory trends without spending couture prices, M&J Trimming’s talented in-house jewelry designers will curate 2-3 original DIY looks each month inspired by the trends seen on the runways, in the magazines and off the streets. Subscribers will receive everything they need including step-by-step instructions, premium materials and trims from M&J Trimming, plenty of inspiration to customize pieces, and DIY tips n’ tricks, delivered straight to their door for a monthly subscription fee of $30 a month.

“We are inspired daily by how our customers utilize our trims and materials to customize their fashions,” said Juliana Pereira, Creative Director, Project DIY. “Our goal for Project DIY, whether you’re a DIY master or just getting started, is to deliver subscribers everything they need to create stylish and unique accessories each month.”

In conjunction with the subscription service, a Project DIY dedicated web site will allow subscribers to access information on the current month’s collection, past collections, photos of finished projects, tips for customizing, inspiration on how to wear each piece, as well as, additional resources. Project DIY will also engage and inspire on social platforms including Facebook, Twitter, Instagram and Pinterest.

“Project DIY is well positioned to be a leader in the DIY and fashion subscription service space as it’s the first DIY subscription box backed by a company with unrivaled access to high-quality materials, and a true pulse on the fashion and design industry,” says David J. Cohen, Senior Vice President, M&J Trimming. “Just like the major fashion design houses look to M&J for their trim and material inspiration, fashion savvy consumers will look to Project DIY as their key to creating multiple on-trend accessories each month.”

M&J Trimming customers will be the first introduced to Project DIY via in-store and online promotions. There will only be a limited number of inaugural boxes available for the first September delivery, but those who miss out on the inaugural run will be added to a waitlist for the release of the second box in October.

For more information on Project DIY by M&J Trimming and to sign up for a subscription, visit MJProjectDIY.com; follow on Twitter at @MJProjectDIY and #MJProjectDIY and find on Facebook at http://www.facebook.com/MJProjectDIY.


About M& J Trimming:
Established in 1936, and located in the heart of New York City’s famed Fashion and Garment District, the family-owned and operated M&J Trimming is considered a New York institution. Offering both wholesale and retail sales, M&J is a favorite shopping destination for the world’s top fashion designers, costume makers, interior designers, celebrities and sewing/craft enthusiasts. It is considered the most trusted source for top quality trimmings for over 70 years. The 5,000 sq ft showroom along Sixth Avenue houses an inventory of over 100,000 products that grows each day with a constant flow of new items from all over the world -- rhinestone crystals from Austria, silk Jacquards from France, hand-cast metal buttons from Italy, and handmade wood-beaded fringes from India. The largest selection of trimming available anywhere online is at MJTRIM.com. Additionally, The Bridal Salon at M&J Trimming helps brides achieve the one-of-a-kind look they’ve been dreaming of with a collection of headpieces, silk flowers, bridal jewelry, handbags, gloves and more. Just launched, ProjectDIY, a new runway and street style inspired DIY subscription box service, delivers M&J Trimming accessory projects to subscribers’ doors. More information can be found at http://mjprojectdiy.com/, http://www.mjbridalsalon.com/, and http://www.mjtrim.com/.

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Juliana Pereira
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