Bohemia, NY (PRWEB) August 01, 2013
Following an article published by the United States Department of Agriculture (USDA), Bellucci Premium shares a new technology created to test the authenticity of olive oil.
According to a July 23rd article published by the USDA titled, “Advances Help Assure Olive Oil Authenticity,” some olive oil brands claim that their product is a premium olive oil, when in reality there is a high chance that these oils have been mixed with other oils like canola.
In order to ensure that the quality of the olive oil can be authenticated, the Agricultural Research Service (ARS) has come up with a new way to test it for impurities. The article says that this test only requires a small amount of olive oil. The 2 ½ hr test only requires one-fifth of a tsp. of olive oil and is relatively inexpensive.
The article says, “The test relies on technology called ‘polymerase chain reaction’ or PCR to compare olive DNA to that of two other kinds of plants, canola and sunflower, whose oil is sometimes used to dilute olive oil.” The test focuses on two different types of genes that, when compared, can show if the olive oil is indeed pure or diluted.
The article continues to explain the future progression of this test. “It’s hoped that with further refinements, the test will someday be able to recognize other vegetable oils such as avocado, hazelnut, soybean and walnut that also are sometimes added to incorrectly labeled olive oil.”
Natalie Sexenian, marketing manager for Italian olive oil producer Bellucci Premium, is excited about the future advancement of tests that can determine the quality of olive oil. “The olive oil industry has lost customer loyalty due to the mislabeling of bottles,” she says. “Since this is such an issue, Bellucci Premium decided to create an app so that our customers can be assured that they are receiving 100% authentic premium extra virgin olive oil. Our traceability app allows customers to view exactly where the olives in their olive oil come from.”
Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.