We're honored to have Dave Power join us at the Engagement & Experience Expo, and share his vast insights into the importance of strong customer dialogue.
Cincinnati, OH (PRWEB) August 01, 2013
On the heels of the scheduled September release of his new book, “POWER: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History,” J.D. “Dave” Power III will be the keynote speaker at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, which will be held Nov. 5-7, 2013 at the Westin Galleria in Dallas, Texas.
Power, the founder of the highly respected and notable J.D. Power and Associates, is scheduled to deliver his keynote address targeting the voice of the customer on Nov. 5 at 3 p.m.
During his keynote presentation, Power will draw on his vast experiences, a deep passion for listening to the customer, and share his unparalleled and heightened insight into the Voice of the Customer – where it’s come from and, more importantly, where it needs to go to benefit all marketers.
In his early dealings with the auto industry, Power learned that auto manufacturers weren’t measuring customer satisfaction correctly, and many companies thought customers didn’t understand what executives knew. That’s where the Voice of the Customer became a massive tool for companies to use to measure satisfaction and after J.D. Power and Associates devised a formula that CEOs could understand across-the-board.
Founded in 1968, J.D. Power and Associates has influenced the everyday lives of consumers and industries worldwide, and has expanded to include offices throughout North America, Europe, and Asia Pacific. The company was recognized as a Honomichl Global Top 25 market research firm in 2012, and is ranked 13th on Honomichl's Top 50 list of U.S. research firms in 2013.
“We're honored to have Dave Power join us at the Engagement & Experience Expo, and share his vast insights into the importance of strong customer dialogue,” shared Erin Raese, President of Loyalty 360 – The Loyalty Marketer’s Association. “We can't deliver positive memorable customer experiences without listening and understanding what our customers want and need. Listening and using customer information effectively is the essential baseline every company must possess.”
Engagement & Experience Expo 2013 will focus on the following topics:
Customer Experience: Creating tailored and targeted customer experience structures and processes
Customer Engagement: Proven strategies for generating strong long-term customer, brand and channel engagement and advocacy
Customer Data: Identification and collection across mediums and channels for strategic analysis, segmentation and descriptive and predictive results
Customer Intelligence: Building it in a manner that creates advocacy and long-term positive behavioral influence
Emerging Technologies: Cross-over of new and traditional mediums to make the most of your overall customer-centric marketing initiatives
Social Media: Lessons learned, case studies and data-driven insights for today and the future
Mobile: Using it to enhance the customer experience, further build customer engagement and gain customer insight
ROI: Equating engagement strategies to incremental revenue and return on marketing investment
Voice of the Customer: Designing effective strategies for creating robust customer dialogues and gathering and listening to feedback.
For more information about the 2013 Engagement & Experience Expo and to register for the event, please visit: http://engagementexpo.com/registration
About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.
The 3rd annual Engagement & Experience Expo will be held Nov. 5-7, 2013, at the Westin Galleria in Dallas, Texas.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org