Loyalty 360, Aimia Present: Throwing Off Sparks: Rules for Reigniting Your Retail Loyalty Programs

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Aimia to present a webinar targeting the most efficient measures related to strengthening a retail customer loyalty program. Attendees will learn about pivotal rules that can add value to any retail loyalty program.

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This webinar will educate marketers about new ways they can put life back into their loyalty programs and pique customer engagement.

Successful retail customer loyalty programs are a huge advantage for any brand – but maintaining that success and enhancing it can be a challenge for any retailer. Finding the secret to success is critical for a marketer’s future.

During this webinar, attendees will be privy to the five most important rules for rekindling the value of a retail loyalty program, and learn about four potential futures for retail customer marketing in the world of Big Data. While changes in technology, consumer behavior and market forces will continue to pose challenges to various business models, the fundamental drivers of customer loyalty remain unchanged. The only real danger is complacency.

On Aug. 8 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Throwing Off Sparks: Rules for Reigniting Your Retail Loyalty Programs,” which will be presented by Aimia.

“Loyalty programs need constant attention to maintain value for customers,” shared Erin Raese, President of Loyalty 360 – The Loyalty Marketer’s Association. “If that attention isn’t there, loyalty programs become stagnant and customer interest fades. This webinar will educate marketers about new ways they can put life back into their loyalty programs and pique customer engagement.”

Stephane Latreille, Vice President, Retail and CPG, Aimia, will be the featured webinar speaker. Latreille has more than 15 years of domestic and international experience and expertise, focusing on program design, integrated communications, execution, and management. He possesses exceptional business acumen and a uniquely holistic view that balances logistics with objectives, producing consistently successful programs.

Latreille has worked with a wide range of fortune 500 brands, including Indigo/Chapters, The Bay, Zellers, Holt Renfrew, Canadian Tire, 7-11, Husky, Kellogg’s, Whirlpool, Kitchen Aid, GM, Citibank, American Express, Royal Bank, Bank of Montreal, Vancity, Scotiabank, Bank of America, CIBC, National Bank, Pfizer, Schering- Plough, Lundbeck, and The Heart & Stroke Foundation.

Marketers are invited to join Loyalty 360 and Aimia on Aug. 8 at 1:00 p.m. EDT to learn how to best reignite a retail loyalty program. For more information, please visit: http://loyalty360.org/conferences/event/throwing-off-sparks-rules-for-reigniting-your-retail-loyalty-programs

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About Aimia
Aimia Inc. is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners, and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. For more information, contact http://www.aimia.com/.

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