Pinpoint Systems Adds Customer Experience Management to its Suite of Marketing Automation Capabilities

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Added capabilities create opportunities for new marketing tactics to better retain and communicate with customers

Pinpoint Systems Corporation, a leading provider of real-time marketing solutions and marketing automation software implementation services, announced today it has added Customer Experience Management to its suite of solutions. This Pinpoint offering combines the IBM Tealeaf software with strategic and implementation services in a single package to integrate management of a visitor’s web site experiences with cross channel marketing.

“We’re excited about the addition of Customer Experience Management and consider it a vital part of the digital marketing solution set,” said Paul Becker, CEO and co-founder of Pinpoint. “The Tealeaf capabilities enable real-time identification of visitor confusion and struggle on our client’s web sites that trigger cross channel marketing communications to save the sale and retain the customer.”

The Customer Experience Management solution records every detail of each digital customer interaction to help businesses “see” why customers are falling out of the online buying process. Further, the solution automatically detects when this happens, identifies the individual customer and delivers the appropriate marketing message. These capabilities can create opportunities for new marketing tactics to better retain and communicate with customers.

As an advanced business partner of IBM, Pinpoint is an authorized reseller and certified integrator of IBM Enterprise Marketing Management, including the IBM Tealeaf Customer Experience Management product suite.

About Pinpoint Systems Corporation
Pinpoint Systems Corporation is a provider of marketing solutions and marketing software implementation services that help increase the overall profitability of a company’s marketing programs. We help Fortune 1000 and mid-market companies navigate the complexity of real-time, customer-centric marketing interactions, enabling new capabilities that maximize the value and measurability of every customer relationship.

For more information, visit us at or contact us at 800-809-0612 or info(at)pinpoint-corp(dot)com.

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