Vertana Group Acquires Serious Shops

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Vertana Group continues to expand through the acquisition of the online puzzle and specialty beverage company.

Vertana Group LLC (, an e-commerce company based in New York City, announced today that it has acquired the Serious Shops network of online stores.

Vertana intends to build upon the strong foundation established at Serious Shops, while maintaining its commitment to providing superior customer service and access to specialty goods at great prices. The Serious Shops portfolio is comprised primarily of:

  • the leading online retailer of puzzles, offering over 5,000 different types of jigsaw puzzles, brainteasers, money puzzles, puzzle boxes, and more.
  • a leading specialty drinks destination, this site focuses on the end-consumer's demand for specialty beverages like chai tea, smoothies, coffees and flavor syrups.
  • designed especially for businesses, offers great savings on a full range of specialty beverage products purchased in volume.

With this acquisition, Vertana has the capability to deliver its products within two days to all major US markets from its fulfillment centers in the East Coast, Midwest and West Coast.

“We are very excited to welcome the Serious Shops sites into Vertana,” says Emmanuel Tesone, co-President of Vertana. “The company has a great reputation as a trusted seller of hard-to-find, niche items and we look forward to carrying on that tradition while preparing the company for energized growth in the months and years to come.”

Adam Moore, Founder of states, “We want to thank our employees, who helped us grow the company from a basement operation into a leading niche e-tailer, and our suppliers who supported the company since its inception. We are pleased to have worked with Vertana Group, and are confident that Serious Shops will continue to flourish and grow under their leadership.”

About Vertana Group LLC

Vertana is building a group of fast-growing niche online retailers in a diversified range of specialized markets. Vertana acquires solid businesses and super-charges them to unleash their full potential. Its websites maintain their own unique brand identities but benefit from a common operational platform leveraging expertise in marketing, customer support, fulfillment, warehousing, IT, administration and finance. Vertana is backed by 354 Partners LLC (, an investment firm located in New York City.

For more information, please visit


Founded by Adam and Kelly Moore in 2002, is a group of six online stores, including,, and The company’s mission is to bring hard-to-find niche products to online shoppers for affordable prices with friendly, quick, and uncommonly good customer service.

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Esther Koo
Southard Communications
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