Mobile optimized content and responsive web design are no longer futuristic terminologies, they are critical digital strategies that every business should have deployed as soon as possible.
Denver, CO (PRWEB) August 13, 2013
Social Media is the popular "new kid" on the block to attract customers to your business on the Internet. However, search engine optimization is still the best way to drive targeted traffic to your website.
There is no magic formula that guarantees a place at the top of a search page. The recent Google Panda and Penguin changes were necessary to stop the use of gimmicks; hidden content, keyword stuffing, link farming and gateway pages etc. It's all about the "search experience" for online search providers. Creating content your audience market wants to read and share is the best way to get the attention of the search engines so they can deliver the best "search experience." Becoming a valuable and relevant source for content associated with your keywords is how to become highly ranked.
The basics are still very important!
1) Evaluate your content of your website regularly, not every couple of years.
2) On-page optimization has not changed, someone that just builds websites will not
include the most basic elements of good SEO into your website.
3) Website structure must include good conversion architecture.
4) Quality inbound link building still counts.
Think Mobile! Access to the Internet from mobile devices is overtaking the use of desktop computers and laptops, the sales of these products have been flat or declining for the past several years. Mobile optimized content and fully responsive web design are no longer futuristic terminologies, they are critical digital strategies that every business should have deployed as soon as possible.
1 Click Solutions is a locally owned and operated business in Denver Colorado. The President of the company, CJ Rapp, has over thirty years of marketing experience and is a passionate advocate for helping businesses of all types transition from the analog world to the digital paradigm. Effective Internet marketing requires coordinated strategic elements all working together with a measurable return on the investment. That's why CJ approaches the digital with a holistic concept that includes website development with strong calls to action and conversion architecture, cutting-edge SEO technology and strategies, mobile websites and apps, content development & management, social media management and online review & reputation management. While digital has become critical, keeping in mind the effective traditional analog media elements that may be well established for a company must be maintained and coordinated for strong brand recognition and securing the market share a company has earned, this is another element of Holistic Internet Marketing. #HolisticInternetMarketingDenver