Natures Tears® EyeMist® In Partnership With Facebook Helps Reach Out to During Fire Season

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Bio Logic Aqua Research Founder and Natures Tears® EyeMist® Inventor Sharon Kleyne Uses Social Media to Find New Customers and React in an Emergency, Especially Firefighters.

Natures Tears® EyeMist, according to inventor Sharon Kleyne, has always advertised that the product helps soothe and humidify eyes irritated by smoke, dust and heat. The humanitarian value of this benefit was confirmed following the September 11, 2001 World Trade Center attack when Kleyne’s company, Bio Logic Aqua Research, donated thousands of units to emergency rescue, cleanup and forest fire fighting crews. More recently, social media websites such as Facebook are helping the Research Center reach out to emergency forest fire fighters who must protect their eyes.

Sharon Kleyne is Founder of Bio Logic Aqua Research, a water and health research and product development center that owns and markets Natures Tears® EyeMist®, Bio Med Wash® emergency first aid eye wash, and other 100% water personal humidifying products for skin and eyes. Kleyne owns United States and worldwide patents on the all-water mist application technology used in Natures Tears® EyeMist®. Kleyne also hosts the globally syndicated Sharon Kleyne Hour Power of Water® radio show on VoiceAmerica and Apple iTunes.

Since 2001, according to Kleyne, Bio Logic Aqua Research has donated thousands of units of Natures Tears® EyeMist® and Bio Med Wash® to US troops in Iraq and Afghanistan, forest fire fighters in New Mexico and elsewhere, and many other emergency efforts where eyes and vision are at risk.

In 2012, says Kleyne, the research center’s Facebook page received and filled a request for a donation of Natures Tears® EyeMist® to emergency forest fire fighters in Colorado. According to Kleyne, the research center anticipates receiving, and will fill, similar emergency requests during the 2013 forest fire fighting season, projected to be among the worst on record.    

Natures Tears® EyeMist®’s Facebook and a Twitter pages, says Kleyne, have proven extremely effective in attracting customers. The Facebook page has 3,600 “likes” and the Twitter page has 13,000 “followers.” The pages contain product information, consumer feedback, and announcements of discount opportunities. Although the pages do not sell directly, online sales and direct sales represent a significant portion of the company’s business and many of those sales originated at social media pages.

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Mikaylah Roggasch
Bio Logic Aqua Research-Rogue Media
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