Cynopsis: Kids! Announces Webinar on Increase Kid Brand Revenue Through Licensing

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The interactive webinar is set for Tuesday, August 27 from 1:30 to 3:00 p.m. EST.

Executives from top children’s entertainment companies will reveal their proven strategies for brand licensing success during Cynopsis Kids’ August 27 webinar “How to (Really) Increase Kid Brand Revenue through Licensing.” During the 90-minute webinar, Sean Gorman (President of American Greetings Properties), Daisy Kline (VP of Marketing & Brand Management at Scholastic Media), Melissa Segal (EVP of Global Consumer Products at The Jim Henson Company), and Pete Yoder (VP of U.S. Consumer Products at Cartoon Network Enterprises) will share real case studies of successful licensing programs both within and outside the television realm, for new and legacy properties. Sales of licensed products rose for the second consecutive year in 2012, generating $5.45 billion for trademark owners and a retail value of $112 billion, according to the International Licensing Industry Merchandisers’ Assn. Hosted by Cynopsis Kids Editor Cathy Applefeld Olson, this interactive virtual workshop will provide insights on deal-makers and –breakers for brand developers, programming execs, potential licensees or children’s content marketers.

During this information-packed 90-minute webinar, attendees will learn how to:

  •     Develop a winning licensing program for a new brand, as well as amplify legacy brands
  •     Analyze and quantify deals with potential licensing partners
  •     Target segmented markets (for both age and gender) through the latest innovations in smart positioning and packaging
  •     Assess who’s the right master toy partner, games developer, or merchandise vendor for your brand
  •     Determine the timing of a new launch for maximum exposure, allowing for seasonal fluctuations
  •     Maintain control of your brand’s creative
  •     Structure international deals

The seminar will also allow for real-time Q&A’s to ensure specific questions are answered.

To register for Cynopsis Kids’ “How to (Really) Increase Kid Brand Revenue through Licensing” webinar, visit:

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.

About Cynopsis Media
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital, Cynopsis: Kids and Cynopsis: Sports daily e-publications, weekly Cynopsis: Classified Advantage e-publication, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit


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Jenn Ocampo
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