Cincinnati, OH (PRWEB) August 13, 2013
A picture might be worth a thousand words, but according to Dr. James McQuivey of Forrester research, one minute of video is worth 1.8 million words. That's the equivalent of 3,600 typical web pages. Video means value.
These days, society not only expects video, they demand it to engage brand messages. The growth of online video derives both from our preference for it over other marketing communication techniques, and the proliferation of it through social media channels.
Technological advances have democratized video production like never before. But knowing which equipment to invest in, what to do with it, and when to seek professional collaboration are questions that can make or break any organization's effort to produce its own social media videos.
In "Grow Your Business With Video," participants gain a comprehensive overview of the video production marketplace. Discussion centers on meeting critical challenges businesses face in creating in-house video for online use; overcoming budget constraints; and achieving real world results. The workshop also features a Thought Leader Showcase that spotlights video industry experts who deliver media rich experiences to audiences worldwide.
The fundamentals of video production come into focus during "Grow Your Business With Video." Participants learn principles of lighting, audio techniques, and how to shoot both still subjects and movement. Using their own cell phones, flip cameras, or DSLR's, attendees can then practice these core concepts. At the conclusion of the workshop, every participant leaves with an action plan to successfully produce digital video content.
Taught by career video production professionals, “Grow Your Business With Video” is scheduled from 9:00 a.m. to 1:00 p.m. on Thursday, September 26, 2013, at Life's Eyes Media Training Center in Lookout Corporate Center. The address is 1717 Dixie Highway, Suite 150, Fort Wright, Kentucky, 41011. The workshop costs $79 and includes lunch. Enroll online at http://www.LifesEyesMedia.com (Workshops), or call 859-363-3916 for more information and/or to register for this limited-seating event.
Life's Eyes Media, LLC, is a Greater Cincinnati industry leader in full-service video production, communication training, and event production.