Chris Sanderson Explains the B2B Opportunities in Affiliate Marketing

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The School Of Internet Marketing VP of Business Development, James Martell, Speaks To An Affiliate Marketing Expert About The Advantages Of B2B Leads In Affiliate Markeing

There is so much going on in the B2B area. More and more firms are looking at affiliates to bring business to their companies and it’s an area that is expanding and growing ~ Chris Sanderson

More and more companies are looking to the web to boost their marketing opportunities on the B2B front and a survey by BtoB Magazine found that 70% of businesses were looking towards their websites as a marketing opportunity to help generate leads and revenue for their company.

James Martell, VP of Business Development for The School of Internet Marketing, sat down and spoke with Chris Sanderson, General Manager of internet marketing firm AMWSO for his weekly Affiliate Buzz podcast. AMWSO is an internet marketing firm based in Thailand who helps manage leads and marketing business for several clients including Paychex, Chapparal Motorsports and E-Cigarettes.

"There is so much going on in the B2B area. More and more firms are looking at affiliates to bring business to their companies and it’s an area that is expanding and growing," explains Chris Sanderson.

B2B opportunities have often been overlooked by many companies who may have seen the technique as much more difficult and time consuming process in comparison to B2C methods. But the business-to-business model can actually have long term rewards for affiliates with some companies willing to pay nearly $40 or $50 per successful lead generated on a campaign.

In the podcast, James and Chris discussed the various reasons about why the rising number of B2B opportunities in affiliate marketing is only now just being explored and what some companies are using this means for. Business owners will also get the chance to identify what sort of areas of their company can benefit from affiliate marketing and hear about some examples of B2B affiliate marketing that have been successful for some firms.

"Chris has managed to highlight some really unique ways of using B2B in an affiliate marketing campaign," said James Martell, VP for Business Development at The School of Internet Marketing. "He is a vastly experienced figure in the world of affiliate marketing and worked with companies across many different industries making him one of the most knowledgeable sources on the topic."

Listen to the podcast here:


AMWSO is an internet marketing firm based in Bangkok, Thailand and specialises in affiliate marketing campaign for firms around the world such as Chapparal Motorsports, Redcappi and Paychex. Their services also helps manage and look after web marketing strategies for companies and professional tradesmen. To find out more about AMWSO services, visit

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit for more information.

James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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