Find the Edge Expert Says Business Leaders Need to Think About Broccoli When Considering their Business Strategy

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Broccoli preparation can teach a valuable business lesson, regular Find the Edge contributor, Chris Payne, has said in a video published on the site today.

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Whether you have a team, or are a one man band, look for where the inefficiencies are, and see how you can refine your systems to reduce wastage.

All businesses have areas of inefficiency and, by acting to reduce these, organisations can flourish and gain an advantage over competitors, Chris Payne has said in a new Find the Edge video.

In the video, he draws an analogy between business strategy and how people treat broccoli.

Payne said: “When preparing broccoli, some people take all the stork, and throw it away. Others only eat the very end, effectively throwing away a large proportion of the food that’s prepared.

“So what?

“Well I think it’s like that in business. Some owners get prospects and clients into their business and, rather than looking for processes to make the very most of those interactions, they squander the opportunities.

“Maybe they don’t prepare in advance, maybe they contact them only once and never again, or their sales people don’t have the training to really understand what their prospects’ needs are?”

Payne suggests all companies are guilty of failing to make the most of opportunities to some extent. By recognising this, and acting to reduce any inefficiencies, he says it’s possible to gain an advantage over competitors.

He said: “There’s a terrific amount of wastage. I’ve seen this at exhibitions when I’ve gone along to an exhibition stand, given them my details and then never heard from them again.

“What I would ask you to do is look at your business and see if you’re doing this - because there’s always areas of inefficiency.

“Whether you have a team, or are a one man band, look for where the inefficiencies are, and see how you can refine your systems to reduce wastage.”

The article can be read in full here:

Chris Payne is an experienced entrepreneur and business coach. More about him and his work can be read here:

Kenny Goodman, founder of Find the Edge, said: “Personally, I love finding new ways to boost my own productivity.

“As Chris says, there’s always room for improvement, and reducing even minor inefficiencies can have a disproportionately high impact on your business.”

Find the Edge is a website where business leaders can discover and contribute insight and knowledge. It's free to access, and caters for all sectors.

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Kenny Goodman
Find the Edge
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