Avectra Executives to Participate in Association Industry Presentations at the 2013 ASAE Annual Meeting & Exposition

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Avectra executives discuss pressing issues impacting association industry.

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WHAT:    Executives from Avectra, a leading Social CRM developer of web-based member and donor-based software for associations and not-for-profits, will participate in educational sessions focusing on member engagement, association certification and the ROI of social media at the 2013 American Society of Association Executives (ASAE) Annual Meeting and Exposition held August 3-6 in Atlanta, GA.

ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.

The ASAE Annual Meeting & Exposition offers a relaxed yet business-oriented environment where association executives can step back from their daily routine and be exposed to new and creative ways of thinking. Attendees will meet with colleagues and presenters to share ideas, and rejuvenate their creativity, allowing them to develop ideas into solutions they can implement in their own organizations.

WHO:     Dirk Behrends, senior director of sales, Avectra, will join a panel discussion entitled “The Business of Certification: Engage Certificants to Grow Your Program”. The panel will discuss certification and accreditation and how associations can align their business and technology processes for maximum effectiveness. Joining Behrends on the panel will be Avectra customers Kate Evans Pollin, manager, business systems analysis and consulting, American Speech-Language-Hearing Association; Ross Pry, director of membership, Association of Certified Fraud Examiners; Trevor Mitchell, executive director of member programs & services, ARMA International; and Avectra partner Stephen Spruce, CTO, Agilutions.

John Clese, director of product marketing, Not-for-Profit, Avectra and Rebecca Achurch, AMS program manager, American Chemical Society, an Avectra customer, will co-present, “Automate Workflows and Increase Engagement with Moves Management”. Moves Management is a fundraising concept that seeks to advance donors from one level of giving to the next. Clese’s presentation will discuss how that concept can be applied to moving association members from one level to the next and will feature real world examples on how to implement this strategy.

Patrick Dorsey, vice president of marketing, Avectra and Ben Martin, chief engagement officer, Online Community Results, will co-present, “Social Media ROI – We Found it and So Can You!” The presentation will explore the benefits of social media marketing and will feature case study results from an organization that acquired more than a dozen new members through a robust and measurable social media strategy.

WHEN:    The 2013 ASAE Annual Meeting and Exposition will take place August 3-6, 2013.

Dirk Behrends’ co-presentation will take place on Sunday, August 4 from 3:15 PM - 4:30 PM in the conference center’s room B207.

John Clese’s co-presentation will take place Tuesday, August 6 between 10:45 AM - 12:00 PM in the conference center’s room B215.

Patrick Dorsey’s co-presentation with also take place Tuesday, August 6 between 10:45 AM - 12:00 PM and will be held in room B214.

WHERE:    The 2013 ASAE Annual Meeting and Exposition is being held at the Georgia World Congress Center, 285 Andrew Young International Blvd NW, Atlanta, GA. More information on the event can be found here.

About Avectra
For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit avectra.com or call 855-AVECTRA (855-283-2872).

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