Many of these companies we’ve discovered are not paying close enough attention to their internal branding strategies.
St. Louis, MO (PRWEB) August 02, 2013
Even though companies do all the right things such as developing new products, aggressively marketing and selling them, servicing their customers and retaining good employees, some still find themselves struggling to turn a profit.
“Many of these companies we’ve discovered are not paying close enough attention to their internal branding strategies,” says Tim Leon, President and Brand Strategist, Geile/Leon Marketing Communications. “And that can have broad negative implications on external brand communication issues.”
There is a solution to this problem, the details of which can be found in a new white paper just released by Geile/Leon entitled Building A Better Brand: The Effects of Internal Brand Communications on Business Success.
The topic is explored through these 6 Steps to Building A Brand from the Inside Out:
1. The Importance of Internal Brand Communication
2. The Foundation of Internal Brand Building
3. Hiring for Your Brand
4. Importance of Employee Touchpoints
5. Consistency of Internal Communication Strategy
6. The External Benefits of Effective Internal Branding
The white paper cites an important case study of a Fortune 500 company that implemented these internal branding and marketing strategies to turn their employees into brand ambassadors in a 12-month period resulting in a healthier bottom line.