San Mateo, CA (PRWEB) August 01, 2013
Today, Drawbridge, the cross device marketing pioneer, announces their victory at the inaugural 2013 SEEK Awards. Drawbridge was recognized due to the value that their cross device marketing platform can unlock for mobile advertising.
Each year, Essence chooses a select group of technological innovators as part of their SEEK Award Event. This year, the eight finalists, selected by the SEEK advisory board from over 40 nominations, each gave a presentation to an expert judging panel and an audience of marketing and industry commentators. The live discussion was guided by judges Andrew Walmsley, co-Founder of digital media agency, i-level and now an active investor in early stage internet ventures, Victor Basta, Director, Magister Advisors and Laura Scanga, Concept Development Director, BSkyB. They were joined by additional media experts such as Kate Burns (former Google Director for UK, Ireland, and Benelux, and CEO for AOL Europe), Ashley Friedland (CEO of eConsultancy), Andy Harding (Executive Director, House of Fraser) and other leaders in global media innovation. The event took place at The RSA, the 250 year-old British institution renowned for thought leadership and innovation.
In addition to winning the SEEK award, Drawbridge was also named the “People’s Choice” through live voting on the day of the ceremony by the 120 member in-person audience, as well as a substantial web audience.
“Drawbridge is tackling the thorny issue of marketing across devices, an issue many clients face. Drawbridge embodies everything we want for and from (a) SEEK (winner). Innovation and constant change in the marketing industry have been significant drivers in the success of Essence and of our clients. It’s a great honor for me to be able to say that we are uncovering the next generation of innovators that are going to drive change in an ever-evolving marketing industry, and we congratulate Drawbridge on their win,” said Matt Isaacs, CEO and founding partner of Essence.
“Winning SEEK is especially gratifying due to the quality of the competition and the background of the judges. All of the companies are strong, and the judges are industry insiders—they are intimately familiar with the state of innovation in digital marketing. Essence has established a top flight event that will benefit innovative marketing companies in coming years. We were thrilled to participate, and honored to win,” said Eric Rosenblum, Drawbridge’s COO.
With this win (coming on the heels of their win of “Best Travel Campaign” at The Digitals), Drawbridge continues to be recognized for innovation in digital marketing.
In this vein, they are proud to announce their latest addition to their product suite: mobile-to-mobile retargeting. This product went live Thursday, July 25, and opens a new door for advertisers and brands looking to re-engage with existing users, instead of simply focusing on new user acquisition. Relying on precisely targeted mobile strategies for re-engagement, companies who use Drawbridge’s latest tool will transform dormant users into high-value users, increasing overall monetization and user retention rates, giving these companies potentially the highest return on ad-spend to date.
Drawbridge has developed the first self-learning ad technology that leverages insights from cross-device behavior to enable advertisers and marketers to reach targeted mobile audiences. Drawbridge’s unique approach is built on a foundation of large-scale machine learning algorithms that correlate audience behavior across screens. Through its innovative technology, the company is able to gain insights and a much deeper understanding of mobile audience behavior than was previously possible. The company is located in Silicon Valley and is backed by Northgate Capital, Sequoia Capital, and Kleiner Perkins Caulfield and Byers. For more information, visit http://www.drawbrid.ge.
Essence is a digital agency based in London, New York, San Francisco, Seattle, and Singapore, delivering strategy, media, mobile, creative and social solutions globally. It is the digital agency of record for sophisticated clients such as Google, eBay and Expedia; clients at the leading edge of the digital marketplace. It's their unique challenges that inspire Essence to go beyond traditional marketing approaches, mixing cutting edge technology (often their own)
with shrewd business brains and inventive creativity.
In 2009, the agency won the global accolade of Econsultancy’s 'Most Innovative Digital Agency' and in 2010 it was crowned 'Media Agency of the Year' at the NMA Effectiveness Awards.
By 2011, Essence was ranked #2 in The Drum 100 list of Digital Media Agencies and was winner of Media Momentum’s ‘Fastest Growing Larger Media Company in Europe’ award. Most recently, Essence was ranked #1 in The Sunday Times Hiscox Tech Track 100, #1 media agency in Marketing’s Digital Agency League table, #1 in The Sunday Times HSBC International Track 200 and #1 independent media agency (2nd overall) in Econsultancy's Top 100 Digital Agencies.