The SmartAdvertising technology ensures the consumer’s experience is positive and since we have the most relevant digital marketing we win the click which is fantastic for the dealer as well.
Charleston, SC (PRWEB) August 02, 2013
PureCars® announced that it has acquired Ronin Solutions, a company dedicated to helping automotive dealerships maximize digital marketing efforts. The acquisition follows the successful deployment of the jointly developed PureCars® SmartAdvertsing™ pilot program.
PureCars® SmartAdvertising™ combines the intelligence of the PureCars® Value Report® with the sophistication of the Ronin LOCAL product in a proprietary new solution that delivers dynamic online advertisements based on a dealer’s in-stock inventory and a specific consumer’s online behavior. The solution is fully automated and will help dealers reduce the cost of digital marketing efforts, while delivering a superior consumer online experience. SmartAdvertising™ has been submitted for several industry awards for being one of the most innovative technologies of 2013.
Josh Philips, co-founder of Ronin Solutions and now President of the Ronin Division of PureCars®, said, “Although dealers can spend thousands of dollars in digital advertising to drive traffic to their website, the vast majority of website traffic leaves the dealer’s website without ever submitting a lead. SmartAdvertising combines highly relevant and engaging ads with incredibly bold and dynamically created landing pages that both prevents consumer click fatigue and improves lead generation.” Jeremy Anspach, President & CEO / Co-Founder of PureCars®, added, “The mission of PureCars has always been to provide relevant information to help improve the car buying experience. The SmartAdvertising technology ensures the consumer’s experience is positive and since we have the most relevant digital marketing we win the click which is fantastic for the dealer as well.”
Ronin Solution’s customers will continue to be supported by the Ronin Division of PureCars® and PureCars® is proud to have added an incredible amount of industry leaders to its leadership team along with a team dedicated to providing dealers with the best service in the industry.
The company has four main products; Value Report®, Trade-In Report™, SmartComments® & SmartAdvertising™. Their products are fully automated, which improves the dealership's usage and success rate.
PureCars® successfully helps thousands of dealers nationwide, including some of the top dealer groups. Over one million Value Reports® are viewed every year, helping consumers feel confident about their vehicle purchase. PureCars® was the featured vendor in the June 2013 Digital Dealer magazine, and acknowledged as one of the more progressive vendors in the automotive space.
Earlier this year, PureCars® raised $5 million of new equity capital from Gemini Investors and Stage 1 Ventures. This financing will allow PureCars® to continue expanding its services and product offerings to its rapidly growing family of automotive dealerships.
Gemini Investors is a Wellesley, MA based private equity firm which has made over 100 investments since 1993. Gemini makes both growth capital and buyout/recapitalization investments in established companies with strong management teams and compelling growth prospects.
Stage 1 Ventures is a venture capital firm that is seeking to build partnerships with great entrepreneurs that are flexible and who want to build meaningful companies in mobile, Software as Service (SaaS), Security, Internet Infrastructure and Pay-For-Performance Marketing & Advertising.