Unbound Commerce Launches Responsive Mobile Commerce Solution

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New Build Methodology Allows All Ecommerce Site Elements to Seamlessly Render for Mobile

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Retailers can use this new responsive solution for their entire mobile site build, or combine this feature with the deep API or a feed capture/cloud-hosted solutions Unbound Commerce is known for.

Unbound Commerce today unveiled a new Responsive Mobile Commerce Solution component of their popular Mobile Presence® platform. This new responsive solution means an ecommerce site can be automatically reformatted and rendered to display and function on a smartphone, without the need to replatform the ecommerce site.

This new solution means faster build times and allows more features to be included in the resulting mobile commerce site, with little to no customer IT impact. Custom built over the last year, this new proprietary functionality is fast, secure, and adds a powerful new option for retailers seeking to optimize their sites for mobile devices.

“While traditional responsive design has been hyped a lot recently, the truth is that it usually means a lengthy site rebuild process for the retailer and the inability to treat mobile as a distinct channel,” said Srinivasarao Nandiwada, Unbound CTO and Co-Founder.

“Our unique technical and tactical approach to responsive design allows the retailer to keep their current ecommerce site and URL, but the mobile version of the site is still designed from whole cloth, built for the specific needs of the mobile customer,” he added.

Since the new Responsive Mobile Commerce Solution reformats the current ecommerce site for a mobile audience, complex checkout elements like PayPal, tax calculations, real-time inventory cross check, customer registration, and in-store pickup, can all seamlessly flow into the mobile user interface.

Retailers can use this new responsive solution for their entire mobile site build, or combine this feature with the deep API or a feed capture/cloud-hosted solutions Unbound Commerce is known for.

This hybrid approach is proving very popular and tangible results are already in, as illustrated by the 42% conversion lift online retailer Sports Unlimited saw when they opted to utilize the new Responsive Mobile Commerce Solution for their mobile checkout flow.

About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of mobile commerce solutions, for Retailers seeking to reach their customers anytime and anywhere. According to the Mobile Commerce Data Book from Internet Retailer shows Unbound Commerce as the #1 mobile commerce vendor, with an industry-leading number of mobile commerce site deployments. Unbound Commerce’s approach also delivers tablet commerce, a social commerce store for Facebook, as well as commerce-enabled iPhone and Android applications, and in-store kiosk commerce. With a wide variety of build methodologies, Unbound Commerce For additional information, please visit us http://www.UnboundCommerce.com.

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