TMA Resources changes its name to Personify

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TMA Resources unveils their new corporate identity as Personify. The new corporate brand identity includes a new logo, website, and updated messaging that underscores Personify as a company that helps associations optimize relationships.

Personify Logo

TMA Resources changes its name to Personify

Our company is at the forefront of change in our industry. Our innovative solutions and services help clients personalize their relationships with constituents. The name Personify helps us communicate that promise in a single word.

TMA Resources, a leading provider of software to associations and non-profits, today announced it has changed its name to Personify. The name is derived from the organization’s flagship CRM and association management software Personify, now Personify360.

Personify delivers the software, interactive web solutions, consulting and cloud hosting solutions that help leading associations and non-profits optimize relationships and achieve sustainable success. Personify was adopted as the new corporate brand because the name concisely encapsulates the value they deliver in all of their products and services.

President and CEO for Personify, Edi Dor states, “Our company is at the forefront of change in our industry. Our innovative solutions and services help clients personalize their relationships with constituents. The name Personify helps us communicate that promise in a single word.”

To assist with their rebranding efforts TMA Resources hired Signal Marketing Group, an organization that provides marketing strategy, communications and technology support to companies and organizations.

“We recognize that association and non-profits face multiple challenges today, such as changing demographics and increased sources of completion. Our products and services help such organizations get in front of these challenges, explains Paul Gannon, vice president of marketing for Personify. He continues, “We hired Signal Marketing Group to help us develop a corporate identity to showcase our unique promise of value. The brand Personify does exactly that.”

The new corporate brand identity includes a new logo, website, and updated messaging that underscores Personify as a company that helps associations optimize relationships. The organization’s web solutions, consulting and hosting services will remain under the corporate brand as Personify Interactive, Personify Consulting, and Personify Cloud respectively.

The new brand will be unveiled at the ASAE Annual Meeting and Expo, which takes place August 3-6, 2013 in Atlanta, GA.

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Personify, formerly TMA Resources, delivers the software, consulting, interactive web solutions and cloud hosting solutions that help leading associations optimize relationships to achieve sustainable success. Our solutions help your organization better understand, track and manage the individual interests, behaviors and transactions of constituents in order to enhance loyalty, increase engagement and grow revenues. Personify360 is the leading AMS/CRM platform, supported by the association industry’s largest community of specialized third-party application and solution providers. Visit personifycorp.com.

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Lauren Janik