HCT | Group Debuts New Packaging Innovations at CosmoProf North America 2013

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Internationally renowned company announces advancements that promise to take cosmetic application to the next level.

July 14 - 16, 2013 — HCT | Group, a leader in innovative product packaging and design, introduced their latest advancements at CosmoProf North America (recently held in Las Vegas, Nevada on July 14-16, 2013) with focus on the newest trends in skincare packaging, formulation and cosmetic brushes, as well as their latest business endeavor, point of sale. Before the latest innovations in packaging hit store shelves, the cosmetics industry is privy to the latest launches and inventions at trade shows.

At this year’s show, HCT premiered a ground-breaking advancement with their Cooling Tip Technology, a patented ZAMAC tip that cools the skin as it is applied. Combining their Cooling Tip Technology with Pum-Tech’s airless pump expertise, they created a finger-free, cooling ZAMAC tip on a vertical airless pump. This innovation brings further advancement to the application of complex skincare formulas, particularly those designed to treat the delicate eye area.

Additionally, HCT debuted their latest advancement in the brush category, Cashmair™. These luxuriously soft cosmetic brushes provide flawless application by using an ultra-fine synthetic filament designed to perform like natural hair. Cindy Lim, Vice President of the Global Cosmetic Brush Division, received overwhelmingly positive feedback regarding Cashmair, and stated how “it is always inspiring to see our customers excited about our products. Innovation is what we pride ourselves on at HCT and we look forward to the next show to unveil more new and innovative products.”

HCT also introduced the newest endeavor in their growing business, point of sale (or POS), at Cosmoprof North America 2013. Similar to HCT’s packaging division, the POS team is putting a large emphasis on design innovation and displays. “We have built a talented team of in-house designers and engineers,” says Erwan Depays, HCT’s Global POS Manager. “I was very pleased with the great response we received from the show, as well as the promising opportunities which have arisen from it.”

At Cosmoprof North America, the trade show unveiled their new project, Beautique, a sampling box initiative in which HCT provided the packaging materials for. The Beautique boxes were sold to attendees with $10 per each sale being donated to CITY OF HOPE, a charity dedicated to the research and treatment of diabetes. Executive Vice President Nick Gardner stated, “HCT was very pleased to have the chance to partner with Cosmoprof North America to help provide packaging products for their highly successful Beautique deluxe sampling initiative. It was great to see the long lines for the products and know that we were helping such a good cause.”

About HCT Group: Founded in 1992, HCT Group is a global leader in cosmetic design and manufacturing, producing cutting edge innovations in packaging development. In recent years, HCT has expanded their divisions to include turnkey solutions and more patented and patent-pending packaging solutions in the skincare and cosmetics than any other company in the world. Today, HCT is a global business with offices in New York, Los Angeles, London, Paris, Moscow, Milan, Hong Kong and Madrid.

For more information on HCT, please visit http://www.hctpackaging.com and for further information on CosmoProf North America, please visit http://www.cosmoprofnorthamerica.com.

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Susan Woods
Crier Communications
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