Bohemia, NY (PRWEB) August 03, 2013
On August 3, Bellucci Premium comments on the latest steps being taken to enhance the quality of extra virgin olive oil production and to reduce fraud, as well as the new technologies that are being used to ensure the best quality extra virgin olive oil is produced.
According to a July 30th article posted by The Olive Oil Times titled, “An ‘ID’ for Apulian Extra Virgin Olive Oil,” the PIVOLIO (Process for the Extra Virgin Olive Oil Valorisation) project, a project aimed at verifying extra virgin olive oils with growers was presented in the south of Italy, where 40 percent of olive oil production comes from.
This research project will have a huge impact on the olive oil industry, according to the article. Gennaro Sicolo, chairman of the local producers, was quoted in the article as saying, “It will help to certify quality, thus defending the commitment of hundreds of thousands producers whose work has never been fully acknowledged.”
The article explains that NIR (near infrared spectroscopy) will be used at the mills where the olive oil is being made. The technology helps test olive oil for its quality. The olive oil will be immediately classified when the information is collected. This helps determine the quality of the olive oil while also promoting traceability.
The project will involve over 400 farms, seven local producers, local organizations and scientific institutes. Together, the total investment will be around 4 million dollars. Some of the investment will go towards making a certified “Identity Card.”According to the article, the card will feature the certified extra virgin olive oil’s genetic make-up. This information will also go towards building a database “of the different varieties’ elements and their anti-inflammatory and anticancer effects. The producers will be able to scientifically support their products and their properties, thus adding value to their single-origin olive oils.”
Natalie Sexenian, marketing manager for organic olive oil producer Bellucci Premium, says that this is a step in the right direction for the Italian olive oil market. “Unfortunately there is a large issue within the industry; some companies are diluting their extra virgin olive oil with other oils,” she says. “The only way to ensure a customer that they are receiving the purest product is to show them where their bottle of extra virgin olive oil came from. At Bellucci Premium, we have a traceability app that allows customers to track exactly where their bottle of olive oil came from.”
Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.