Votenet Solutions Launches Votenet Labs and Genome Project

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Voter data analysis will study voting behavior to help organizations improve voter engagement and strengthen Get Out the Vote strategies.

online election
The Votenet Genome Project is a unique opportunity to collaborate with the private voting industry and apply big data research to solve their biggest challenge – voter turnout.

Votenet Solutions, the leading provider of online balloting, voting management software and outsourced voting management solutions, announced today the launch of Votenet Labs and the Votenet Genome Project. The effort combines the expertise of Votenet’s new research division with a big data analysis of voting data to help organizations make smarter decisions about ballot management and voter outreach strategies.

The Votenet Genome Project leverages the experience of Votenet Labs - Votenet’s research and development division comprised of a team of statistics and analytics professionals, voting administrators, voter participation researchers, and behavioral scientists - to sequence and analyze over 30,000 ballots and more than 15,000,000 voter transactions to better understand voter behavior, industry trends and identify voting management best practices.

“Votenet has an extensive database of ballots and voter activities that vary by voter population, style, purpose, and industry,” said Votenet Solutions CEO Michael Tuteur. “This offers a treasure trove of data we can study and share. The Votenet Genome Project is a unique opportunity to collaborate with the private voting industry and apply big data research to solve their biggest challenge – voter turnout.”

The Votenet Genome Project will address a number of questions facing voting administrators including:

  • What are the best days to start a vote or election?
  • What is the best length of time for a balloting period?
  • When are the spikes and lulls during balloting and why do they occur?
  • What is the net impact of voter mobilization communications?
  • When is the best time to send get-out-the-vote communications?
  • What are the best outreach techniques and tactics for driving voter engagement?
  • How do ballot design and ballot settings impact turnout?
  • Are there different turnout trends and patterns of voter behavior for different types of ballots?
  • Which industry verticals, ballot styles, and voter populations rank highest in voter turnout?

“We strongly believe that more data and information leads to better, smarter decisions and our Votenet Genome data can help improve the voter participation strategies and plans for thousands of organizations. This will help organizations make better decisions as more stakeholders partake in the process,” said Tuteur. “Votenet is driven by impact. We want every organization to achieve voting and election success, and success requires trust in the results. Trust is built in large part by achieving high levels of voter participation. Without strong turnout and a real mandate from the voters, there’s often an absence of trust in the outcome of the vote. Trust and turnout go hand in hand.”

Results of the Votenet Genome Project will be available as briefings, whitepapers, eBooks, webinars, blog posts, video presentations and other collateral as findings are collected and released. For more information follow the Votenet Genome Project on the blog.

About Votenet Solutions, Inc.

Founded in 2001 Votenet™ Solutions, Inc. is dedicated to its mission of giving everyone a voice and helping everyone make decisions. It is the trusted provider of secure do-it-yourself voting and balloting management software and outsourced voting management solutions. Every day, Votenet helps the world's most recognized organizations, communities, and companies collaborate with stakeholders to elect new leaders, select award winners, set new policies and make important decisions together. It is headquartered in Washington, DC and serves over 1,700 customers.

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