Informz Expands Product Offering to Include Mobile Event App

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Informz to resell Eventsential mobile event app as a result of new strategic partnership with Results Direct.

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Eventsential for Informz allows event planners to deliver an exceptional experience to event attendees while boosting their bottom line.

Informz, Inc., a leading provider of audience engagement services and technology solutions for the association and nonprofit markets, introduced today its newest product offering, Eventsential for Informz, a powerful mobile event app for associations. The mobile event app is the result of a new partnership with Results Direct, the developer of Eventsential. The partnership plans for future integration points between the Eventsential mobile event app and the Informz email marketing platform, offering associations the ability to maximize engagement with event attendees before, during and after an event.

Eventsential for Informz is a giant leap forward in mobile event apps. Available for iPhone, Android, and iPad, the app offers associations the ability to use one app for multiple events throughout the year and features a mobile web version for the event. The app also boasts a superior user experience for event attendees including:

  • Seamless data-syncing across devices
  • In-app social networking and note taking
  • Session and exhibitor search
  • Itinerary builder
  • Presentation download
  • Appointment scheduler
  • Event alerts and floor plans

“Through our new partnership with Results Direct, we are able to offer associations another great way to engage their members anytime, anywhere,” said Joe Tyler, CEO at Informz. “Eventsential for Informz allows event planners to deliver an exceptional experience to event attendees while boosting their bottom line.”

“Results Direct is absolutely thrilled to partner with a market leader like Informz to provide an event app solution with unique value to complement Informz's existing member engagement solutions,” said Russell Magnuson, CEO & Chief Technology Officer at Results Direct. “Eventsential for Informz provides distinct capabilities for Informz customers unmatched in the marketplace."

Informz is kicking off its marketing launch of the new mobile event app as part of the 2013 ASAE Annual Meeting in Atlanta. For more information, visit

About Informz:

Informz is a leading provider of audience engagement solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing tools, professional services and a mobile event application.

About Results Direct:

Results Direct is a leading provider of Web and mobile solutions for the nation's top associations. Results Direct solutions are user-focused, result-oriented, and designed to meet the changing needs of associations and their members. Solutions include responsive design, CMSPlus and Ingeniux content management systems, Eventsential mobile event app, iPhone/Android/iPad app development, and AMS integration.


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Lori Ely
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