d50 Media Selected by the Pan-Mass Challenge to Manage Paid Search Campaign

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Acquisition Marketing Agency to Design and Deploy SMS and Email Platforms

d50 Media, a leading acquisition marketing agency, today announced it was selected by the Pan-Mass Challenge (PMC), the most successful single athletic fundraising event in the United States, to help increase awareness, donations, and ridership through management of its paid search campaign. In addition, the PMC chose d50 to design and deploy SMS messaging and email platforms, a 12 month campaign to allow for a simplified, rider-initiated donor solicitation and reminder program.

Since 1980, the PMC has since raised $375 million for adult and pediatric cancer care and research at Dana-Farber Cancer Institute through the Jimmy Fund.

d50 began managing PMC’s Google Grants AdWords campaign in May 2013, with a long-term focus to educate PMC on maintaining successful deployment. In two months, d50 increased PMC’s paid search conversion performance by a factor of ten. The benchmarks were measured against rider signup, volunteer signup, and donations.

“We jumped at the opportunity to work with and support the Pan-Mass Challenge, an organization that is not only known throughout Massachusetts, but whose reach and influence stretches far beyond the Bay State,” said Jeff Selig, director of strategy, d50 Media. “The goal was simple – drive quality leads to the site, thus increasing donations and awareness through new channels. With our expertise, we were able to quickly optimize PMC’s paid search campaign to drive traffic, and deliver both measurable results and quality leads.”

After the August 3 and 4 Pan-Mass Challenge, d50 Media will continue its support of the organization by creating SMS messaging and email platforms. This will allow friends, family, and colleagues to donate to a specific rider or team through a simple and automated process. In addition, d50 will develop and implement new donor signup technology for riders to more efficiently communicate with donors via SMS message, email or both.

d50 Media leverages technology, data, and creativity to solve client’s toughest marketing challenges. The agency combines the right media channels and ongoing performance optimization to find, reach and convert a client’s most valuable customers with the right message, on the right screen, at the right time.

About the Pan-Mass Challenge
The Pan-Mass Challenge is a pioneer of the athletic fundraising industry and today raises more money for charity than any other single athletic fundraising event in the country. This year’s goal is to raise $38 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The PMC, an annual bike-a-thon that spans up to 190 miles, is a model of fundraising efficiency, donating 100 percent of every rider-raised dollar to the cause. Since the PMC’s 1980 inception, the event has raised $375 million. The 34th annual PMC is Aug. 3 and 4. For more information about the PMC, or to register to ride, visit pmc.org.

About d50 Media
d50 Media is a leading acquisition marketing agency with proven expertise in growing brands through a unique multi-channel approach to optimizing clients’ marketing budgets. We reach the right audiences with the right content where and when they are most receptive – fueling engagement and driving measurable results. Our analytics-driven approach allows us to help clients acquire more business by optimizing integrated marketing campaigns across Direct Response TV (DRTV), Analytics, Email, Search Marketing, Affiliate Marketing, Web Design, and Video Content Creation. For more information, please visit http://www.d50media.com.

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Jason Newberg
d50 Media
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