Blitz Research Inc. Launches Blitz Health, Focused on Delivering Innovation in Healthcare Educational Engagement in the Era of the Affordable Care Act

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Blitz has been facilitating communications with physicians, nurse practitioners, physician assistants, caregivers, and patients since 1996 with services that include healthcare provider education, virtual sales and customer service offerings, and patient programming designed to enhance outcomes and therapy adherence. Visit http://www.blitzhealth.com to learn more.

Blitz Health’s Surround Sound Services Suite, designed specifically to address the new regulations of The Sunshine Act, allow biopharma brand teams to continue to successfully deliver valuable educational engagement to their customers.

Blitz has aligned its offerings specifically to help its clients continue to achieve success in the era of the Affordable Care Act. Leveraging its Medical Call Center, Blitz has three core technology-enhanced service areas: healthcare provider educational programming, virtual customer representative services, and adherence-focused patient educational programming. With the phasing in of the Affordable Care Act, the traditional channels of education and information flow from manufacturers to provider to patient are being disrupted and new approaches are required.

“With all the change now taking place in healthcare in the US, new solutions and approaches are necessary for stakeholders to continue to find success. With our experience in helping healthcare companies fully engage their customers, our unique capabilities, and our knowledge of the new laws, launching Blitz Health now made perfect sense,” said Mike Harms, President of Blitz Research, Inc. “Our innovative solutions, delivering cost effective yet meaningful educational engagement to physicians and patients, are already helping our clients achieve success.”

Beginning August 1, 2013, the Biotech, Pharmaceutical, and Medical Device industries will need to adhere to the new regulations that require many interactions with physicians to be tracked and reported. “Section 6002 of the Affordable Care Act, also known as The Sunshine Act, will cause tremendous change in the way manufacturers collaborate with the physician community. Physicians are already telling us The Sunshine Act will make them change their interactions with industry. Blitz Health has solutions that allow manufacturers to continue engaging and educating healthcare providers and patients, solutions that have been embraced by physicians, patients and marketers alike,” says John Decina, a Founding Principal of Blitz Health. “Blitz Health’s Surround Sound Services Suite, designed specifically to address the new regulations of The Sunshine Act, allow biopharma brand teams to continue to successfully deliver valuable educational engagement to their customers.”

Managed Care, Pharmacy and Large Practice Networks are also adjusting to the new landscape of healthcare in the US. With a significantly larger number of insured consumers expected, these organizations will be under pressure to continue to provide value and quality care. Competition will increase and education of both the provider and patient will be key to keep costs down, deliver value and retain customers. “Also, the ‘Consumerism’ trend sweeping over healthcare is placing increased responsibility in the hands of patients. We are already seeing patients becoming more involved in the management of their health. Organizations and providers that effectively educate their patients, especially those patients with chronic conditions, will be successful in this new era,” Bob Tuke, a Founding Principal of Blitz Health explains.

About Blitz Health:
Engage. Educate. Advance Customer Relationships
Blitz has been a leader since 1996 in delivering meaningful educational engagement of more than 500,000 physicians, nurse practitioners, physician assistants, caregivers and patients. By leveraging our internal Medical Call Center including Tele-Rep and Tele-Nurse services, technology-enhanced engagement platforms, and data-driven customer relationship management (CRM) approach, the Blitz Team helps healthcare brands cost-effectively meet their business objectives, expand marketing/sales impact, and find success in the marketplace. Our solutions are designed for the Biotech, Pharmaceutical, and Medical Device industries as well as Health Insurers, Managed Care Organizations, Pharmacy and Large Practice Networks. Visit http://www.blitzhealth.com to learn more.

Contact:
John Decina, Principal
Blitz Health
424-BLITZ-66 (or 424-254-8966)

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