Successful Physicians Monthly: "Saving Lives 4 Quarters at a Time" as The Arrowhead Regional Medical Center Launched its New Charity

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Ja Marr Brown of Successful Physicians Monthly recently spoke with Frank Reyes, Executive Director of the Arrowhead Regional Medical Center Foundation and Stan Morrison, Senior Vice President for Business Growth at Security Bank of California. Their discussion centered on the benefit that medical foundations provide the community and the kick off of the 4 quarters program.

I think the four quarters program will be one of the most rewarding and most educational experiences of their lives.

Since the beginning of their careers Frank Reyes and Stan Morrison have been advocates for foundations and programs that benefit their communities. They serve on numerous boards of charitable organizations and support these organizations by giving both their time and financial resources. “Anytime you have foundations who are in a position to help people in need; I think they are of immense importance to the community,” Said Stan Morrison. Frank Reyes followed up by stating that, “The purpose of the Arrowhead Regional Medical Center Foundation is to raise funds to help the mission of the hospital.”

The conversation quickly turned to a new community initiative that is set to begin later this year. “When you make it personal, people get involved,” said Mr. Morrison as he began to discuss the roll-out of the new “Four Quarters Program.” After hearing a presentation on the prevalence, severity, cost and preventability of strokes Stan was motivated to get involved. He came up with an idea to raise money to purchase a CT Perfusion Scanner which is a device that can detect blood clots which aids in preventing a patient from having a stroke. With a cost of roughly two million dollars, Frank rationalized, “There are two million people in the San Bernardino County. If everyone gave one dollar, we would have enough money to purchase the machine."

The key to Frank’s idea was to get children involved so he created the theme of, “Let the children lead.” As part of the program, children would be given a leadership role and tasked with raising four quarters from their parents, grandparents, aunts and uncles, and neighbors; or by doing extra chores around the house and in their neighborhoods. According to Stan, “Let the children lead is all about the lessons children will learn. “They begin the process of giving back. They find reason, passion and knowledge about making a difference in their own communities.” By partnering with superintendants, principles, teachers and local businesses, Four Quarters to Victory will be a total community collaboration and effort. The program is set to start shortly after the school year begins and the marching cry for the children will be, Four Quarters to Victory."

Stan’s final thoughts were, “Ja Marr, imagine a youngster coming to you and saying, I am asking you for four quarters so if you or any of your family members have a stroke, they will get immediate help…there is nothing more noble than that.” Frank followed up with, “We do have a tendency to make extra time when it becomes personal…with these programs we are trying to make people aware that there are needs out there and if we don’t tackle these problems it will cost a lot more in the future.”

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Dwight Cromie

Dwight Cromie
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