Tips for Building a Stronger Blog for Local Search Marketing

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Maine marketing firm, My Local Leads, provides advice to local business owners on how to craft a successful blog for online lead generation.

Creating a blog is easy. Creating an effective blog takes a bit of skill and knowledge. My Local Leads works with companies across the nation in developing and carrying out online lead generation strategies. Building a blog for a local business requires a few different tactics. These tips will help local business owners draw in new clients and encourage engagement from existing customers.

Be sure that the blog post is not too long. Most people today are in a hurry. They want to be able to digest material quickly. So, blog posts need to be put together with the bite sized chunk mentality. Text should never be more than an inch tall. Be sure to use white space moderately but judiciously in order to break up the text and make it easier to read. Using graphics to help break up the text as long. Blog posts can be as short as 300 words, but going over 1000 words lead to the danger of people passing it by completely.

The quality of a blog post is also important for local search marketing purposes. If it is written poorly, broken sentences, run off thoughts, etc., people are going to get lost reading and simply move on to the next thing. If it is easy to read and understand, however, you have a chance at grabbing their attention. Long lists of links and no new quality being poorly written are not the way to improve a site’s search engine ranking.

Business owners can also add a variety of extras to their blog to help improve reach. This can include linking to an ebook, providing access to online tools, downloadable pieces that have useful information, a customized app or something else entirely. It is the internet; the sky is the limit. Give people a reason to constantly make use of and remember the company’s blog.

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Chris Moreno

Cameron Corniuk
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