Healthy Vending Machines Now Available at Aveda Frederic's Institute

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Cosmetology institute focused on total wellness embraces Fresh Healthy Vending mission

Since 1999, Aveda Frederic’s Institute has promoted total wellness as a key aspect of its mission. The private cosmetology institute now operates a 28,000 square foot facility in West Chester, where students are educated in all aspects of salon operations. So when the time came to find a nutritional solution for those students, co-owner Julie Holzberger wanted something that was consistent with the values of her brand. Ultimately, she and her husband, founder and CEO Frederic Holzberger, chose to incorporate a Fresh Healthy Vending machine as that solution.

She is confident they made the right decision. “Now, we have everything from hummus to green teas and Starbucks refreshers, to pretzel chips and skinny popcorn. There’s something for everyone – a sweet treat, something that gives you protein, and pick-me-up snacks like chocolate covered acai berries.” Holzberger is pleased by the ongoing restocking of the machines, thanks to the Fresh Healthy Vending franchisee. “They do such an amazing job, and they rotate things. They are in twice a week filling the machine; that’s how busy it is.”

That franchisee, Jeff Journey, wasn’t always in the vending machine business. After career ventures in finance, process improvement and marketing for the medical device industry, Journey sought out a franchise opportunity that would teach his children something valuable.

“We wanted to start a family-based, part-time business where our children could participate and learn about entrepreneurship and how business operates,” he said. “I’ve always worked outside of home, and now we let our kids experience first-hand the full cycle of business: from promotion/selling to new locations, to product pricing/merchandising, to supply chain, to financial analysis.” His kids are now involved in many of those aspects of operation – but why Fresh Healthy Vending?

Journey says the choice was natural. “We are passionate about eating healthy, non-processed foods, and feel good about promoting healthier snack alternatives than what is commonly found in vending machines. Also, we believe vending overall will continue to grow in popularity as more people are eating on the run.”

Those “on the run” consumers include students at The Aveda Frederic’s Institute. “Aveda is first and foremost a school, so there are many students who spend about 10 hours per day in the building. These students are a fantastic demographic for our products and they are in the beauty business, so our products fit the vision and mission of the company.”

“Partnering with Aveda Institute is exciting due to the fact that AVEDA prides themselves on being a chemical free, all natural company, just like Fresh Healthy Vending,” noted Brenda Bowers, Wellness Advocate at Fresh Healthy Vending headquarters. “Our mission is like minded making it a perfect fit.”

About Fresh Healthy Vending

Fresh Healthy Vending is the largest healthy vending company in the world. Fresh Healthy Vending has over 200 franchise partners and 1775 healthy vending machines placed throughout the U.S., Canada, Puerto Rico and the Bahamas. Fresh Healthy Vending is dedicated to combating obesity by providing nutritious foods from healthy vending machines.

About The Fresh & Healthy Initiative
FreshandHealthy.org is the only dedicated resource available to locations around the world seeking a healthy vending program. The program offers financial grants and incentives to locations that qualify. Visit http://www.freshandhealthy.org to learn more.

For more information about Fresh Healthy Vending franchises, visit http://www.freshvending.com. To inquire about receiving a free Fresh Healthy Vending machine, visit http://www.freshandhealthy.org or call toll free 888-902-7558.

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Alexander Capio
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