First Affordable Eye-Tracker Hits the Market – Gazepoint Opens New World of Tech Possibilities

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Gazepoint launches the GP3, the first high performance, consumer-priced eye-tracker, enabling the development of novel applications for human-computer interaction.

The Gazepoint tracker allows for fast, instinctual interaction and offers great potential to develop applications that will truly revolutionize how we use computers.

In response to the need for an affordable eye-tracking device to develop novel applications to interact with computers and mobile devices, new startup Gazepoint (http://gazept.com) has launched the first consumer-priced eye-tracker, the GP3. The GP3 eye-tracker analyzes where users are looking on a screen, allowing for the ability to control the device through gaze, and for insight into what catches the attention of the user.

At a fraction of the price of traditional eye-tracking systems, the GP3 offers comparable functionality and comes with easy-to-use software as well as a usability suite for basic eye-tracking analysis.

"We believe that eye-tracking represents the next logical step for how humans interact with computerized devices," says Dr. Craig Hennessey, founder and CEO of Gazepoint. "First we had the keyboard and mouse, then voice and gesture recognition – and now with eye-tracking, we move even closer to a natural and intuitive interaction. As your eyes are often a window into your thoughts, the Gazepoint tracker allows for fast, instinctual interaction and offers great potential to develop applications that will truly revolutionize how we use computers."

The GP3’s performance is comparable to the vastly more expensive units. "For the fields that traditionally use eye-tracking, such as academic research and usability studies, the GP3 will allow our clients to multiply their capacity and produce faster results," says Dr. Andras Pattantyus-Abraham, Gazepoint COO. He adds, "The GP3’s real strength comes from its incredible price – we hope it will inspire developers to pick one up and contribute to the world of eye-tracking with novel and exciting applications. The sky’s the limit – eye-tracking can be integrated into games, office suites, browsers, mobile devices. It’s a fast-moving field, and the time to make a splash with novel interaction on the tech scene is now."

The GP3 eye-tracker is designed with simplicity in mind – unlike research units which are traditionally targeted to eye-tracking experts, the GP3 can be set-up, installed and calibrated in minutes. The free software provides basic eye-tracking analysis functionality with only a few clicks. The goal is to lower the cost entry barrier for the development of eye-tracking applications – with eye-tracking and face-tracking already becoming integrated into computers and mobile devices such as the Galaxy S4, the field is ripe for an explosion of new tools and apps, and eye-tracking developers need a device that is both affordable and easy to use.

"We are excited to work with developers to develop the applications that will make eye-tracking an indispensable tool for everyone," says Dr. Hennessey.

The GP3 is currently available for purchase at an introductory price of $350 on the website http://www.gazept.com. Units are shipping immediately.

About Gazepoint: Gazepoint was founded in 2013 with the goal of enabling the rapid development of eye-tracking applications and providing consumers with a reliable, high-performance eye-tracking device at the fraction of the price of existing units. The Vancouver-based startup builds on over a decade of research expertise and experience in eye-tracking and hopes to help every user achieve optimal human-computer interaction in a natural environment.

Media Relations Contact:
Julie Robillard
julie(at)gazept(dot)com
604-714-0976

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Gazepoint
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