Hispanic Market Advisors Releases White Paper on Hispanic Online Marketing and Cross-Functional Teams

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The white paper discusses some of the challenges that come into play when working with cross-functional teams, and the solutions to overcome those roadblocks.

Hispanic marketing agency

Hispanic Market Advisors

Synergies can only be created if all divisions of a company and cross-functional teams (in-house and third party agencies) are on the same page.

Getting cross-functional teams to work effectively and coherently is vital to any business. With the objective of connecting with small and medium businesses that want to improve their cross channel communication in their execution of multicultural marketing campaigns, Spanish SEO provider Hispanic Market Advisors® releases a white paper named “Hispanic Online Marketing and Working With Cross-Functional Teams” – click here to read.

The white paper “Hispanic Online Marketing and Working With Cross-Functional Teams” has a total of 10 pages and includes seven sections:

1.    Introduction
2.    Challenges of Cross-Functional Teams
3.    It All Starts With The Vision!
4.    Creating a Roadmap of Success
5.    Finding the Nexus
6.    Areas of Integration: Samples
7.    Summary

On April 11, 2013 at Hispanicize 2013, Sebastian Aroca, Managing Partner at Hispanic Market Advisors® participated on a panel focusing on SEO strategies and tactics for the US Latino market. During the panel with representatives from PRNewswire, Bing-Microsoft, Gato Advertising, and AhorrosparaMama.com, Aroca emphasized the importance of having a clear vision from the top and cross-functional teams willing to align their efforts towards fulfilling shared goals.

“Synergies can only be created if all divisions of a company and cross-functional teams (in-house and third party agencies) are on the same page.” Aroca added that “When executing Hispanic online marketing campaigns, finding the balance between Latino SEO/PPC, blogging, social media, and public relations efforts depends on having an educated, experienced team that can align all their individual efforts so that they complement each other and increase the company’s social reach.”

Hispanic Market Advisors®, a Miami-based company located at Pipeline Brickell, encourages small businesses to “Develop a team vision statement" to define the future they want to create for their company, and invites them to share via Twitter, hashtag: #createsynergies, telling us their common challenges in working with cross-functional teams and creating a shared vision to align everyone’s goals and objectives towards it.

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Sebastian Aroca, MIB
since: 04/2009
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Hispanic Market Advisors
since: 11/2009
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Hispanic Market Advisors

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